Singtel and AIA in partnership to drive wellness in Singapore

  • Co-create insurance products relevant to customers’ increasingly digital lifestyles
  • In the coming months, Singtel will unveil a wellness digital platform


(From left) Singtel group CEO Chua Sock Koong; Singtel CEO Consumer Singapore/group chief digital officer Yuen Kuan Moon; AIA Singapore CEO Patrick Teow; AIA group chief executive and president Ng Keng Hooi

SINGTEL and AIA Singapore on April 3 announced a partnership to promote consumer wellness, encouraging people to live more active and healthier lifestyles in this digital age.

Both companies will team up to digitally engage their combined base of more than five million customers and reward them to get active and stay healthy.

In addition, Singtel and AIA also plan to co-create innovative insurance products relevant to customers’ increasingly digital lifestyles.This collaboration is the first of its kind between two industry leaders in communications technology and life insurance in Singapore.

“We are pleased to work with AIA on our wellness drive to inspire Singaporeans to lead more active lifestyles. Keeping fit has never been easier with the use of fitness apps, smartphones and wearables to track our health and physical activity,” said Yuen Kuan Moon, CEO, Consumer Singapore, Singtel.

“As more of our customers go digital to manage their wellness, we are excited to go beyond connecting their fitness devices and be an integral part of their wellness journey by rewarding them with mobile data incentives, lifestyle content and services. We also look forward to welcoming other like-minded businesses to shape the future of wellness with us.”

In the coming months, Singtel will unveil a wellness digital platform that allows customers to earn mobile data rewards with every step they take and also offers content related to health, fitness and nutrition.

The platform will sit within My Singtel app which has more than one million active users a month. At launch, customers will also be able to earn lifestyle rewards from inaugural partner, AIA.

AIA Singapore chief executive officer Patrick Teow, said, “There is great synergy and passion in AIA Singapore and Singtel on the importance of healthy living, and we are united in our commitment to make a positive difference in the lives of Singaporeans.

“This collaboration builds on the success of our award-winning AIA Vitality wellness programme that taps into digital innovation to inspire Singaporeans to make real changes to their health.”

AIA Vitality Weekly Challenge was launched in 2017 to further inspire AIA Vitality members to get more active and get rewarded weekly, by easily converting healthy actions into tangible rewards through a mobile app. To date, AIA Vitality members in Singapore have taken more than 178 billion steps.


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