Shopee’s 12.12 Sale will see further co-existence of e-commerce and brick-and-mortar

  • New partners for 12.12 includes Starbucks, Lot10, TGV Cinemas
  • Free E-commerce Workshops help businesses maximise the upcoming sale

(From left): Hugges Quek Keng Hui, Assistant Marketing Manager of Padini Group; Won Li Yin, Marketing Manager of Kenny Rogers Roasters; Teoh Ee Wei, Digital & Partnership Manager of Coca-Cola Refreshments Malaysia; Alain Yee, Head of ShopeePay; Evan Teo, Corporate Sales of TGV Cinemas Sdn Bhd; Tan Han Yin, Marketing Director of Gong Cha Malaysia and Musfirah Ariffin, E-Commerce Lead of Pandora Malaysia, celebrate the start of a fruitful partnership.

Malaysia’s economy is on the path of recovery, notes UOB Malaysia Senior Economist Julia Goh. Speaking to the press during the Shopee 12.12 Birthday Sale press conference, she notes that the country’s economy has a projected rebound of between 6.5% to 7.5% in 2021. The journey, however, will be uneven.

For one, much work is needed to properly recover, as the nation’s economy suffered projected losses amounting to US$16.43 billion (RM67 billion) as a result of the Covid-19 movement control orders (both the EMCO and CMCO). According to Goh, weak demand and tight liquidity have caused businesses to permanently or temporarily crease operations.

"Private consumption will continue to be the key driver of growth in 2021, accounting for up to 60%* of Malaysia's GDP. Therefore, offline retail and service sectors must find ways to thrive in a post-pandemic environment whereby higher unemployment levels may spiral into weaker purchasing power,” she says.

“One way is for businesses to integrate offline and online strategies to cope with the changes brought about by the new norm and tap onto the growing potential of the digital economy. E-commerce's contribution to GDP grew from RM89 billion in 2015 to RM127 billion or 8.4% of GDP in 2019. While the contribution of online retail sales to overall sales is still small, it has room for strong growth," she believes.

[RM1 = US$0.245]

Shopee is at hand to help. The e-commerce platform has onboarded more than 1,000 traditionally brick-and-mortar businesses. Furthermore, for their upcoming 12.12 Birthday Sale, they have announced new and upcoming partnerships, which include:

  • Shopping Malls: Lot10, Quill City Mall, and Tropicana Gardens Mall in Kuala Lumpur; Gurney Paragon Mall in Penang, and The Spring Mall in Sarawak
  • Cinemas: TGV Cinemas and MBO Cinemas
  • Retail/Grocer: FamilyMart, Padini, Pandora, Mydin, Caring
  • F&B: Starbucks, Coca-Cola, Gong Cha, Kenny Rogers Roasters, Tealive

These partnerships will see Shopee help encourage the purchase of products, merchandise set deals and cash vouchers from these partners.

“We asked ourselves what we could do to contribute towards business continuity of traditionally offline players, and saw the opportunity to convert our high traffic into footfall for them,” says Shopee Malaysia’s Head of Seller Management, Zed Li.

“Additionally, consumers can also do their part in helping their favourite establishments maintain steadier cash flow by buying their deals online ahead of their visit to the stores.”

Additionally, offline retailers will also be able to draw higher footfall to their stores with the support of daily cashback of up to RM8 when users transact with the ShopeePay mobile wallet. If anything, encouraging contactless payment is a good thing during this pandemic, which adds to safety.

Shopee’s 12.12 Sale will see further co-existence of e-commerce and brick-and-mortar

Giving back

Beyond that, Shopee says it will continue to support businesses, be it large outfits or micro traders, with seller incentives and e-commerce education – one of them being the recently-launched 12.12 Free E-commerce Workshops on digital literacy.

Shopee will also be working with 30 charity homes and organisations such as MERCY Malaysia and Zoo Negara to raise funds for their respective causes via #ShopeeGivesBack. The initiative is supported by members of the Shopee Celebrity Squad such as Siti Nurhaliza, Neelofa, Erma Fatima, Fahrin Ahmad, Irma Hasmie, Rita Sosilawati and Zoey Rahman.

Shopee is also subsidising payment transaction fees for a 6-month period to further its support to these organisations.

This year’s 12.12 Birthday Sale marks Shopee’s fifth birthday. From now till 12 December 2020, users can enjoy free shipping with a minimum spend of RM12. Meanwhile, RM1 deals during Shocking Sale, get free FamilyMart ice cream daily from Shopee Farm, and more. 

Shopee also introduced a brand new live game show, Shopee Kotak Duit that rewards users with up to RM12,000 in cold hard cash. Hosted on Shopee Live at 9PM every Monday to Thursday with special sessions on 11 and 12 December, lucky users will be called to answer one simple question and given a chance to unlock one of six boxes.

Each box contains different values with the highest being RM12,000. The game show has since rewarded two individuals with RM12,000 each.

There will be a countdown live show to kickstart the sale. The 12.12 Birthday Bash is set to happen on 11 December from 9pm. Broadcasted on Shopee Live, Astro Ria, Astro Gempak and YouTube, the concert boasts a star-studded line-up such as Sheila Majid, Faizal Tahir, Ruffedge, Misha Omar, Khai Bahar, and Dolla.

Users also stand a chance to win 12 million Shopee Coins from Shopee Shake and Shopee Catch, and cash prizes worth up to RM24,000 by playing Shopee Kotak Duit.

“2020 has opened our eyes and shown us the importance and capability of technology to truly enable positive change. We continue to be committed in powering the growth of e-commerce in 2021 and beyond by bringing the human touch to online shopping, personalising and creating a seamless customer journey through integrated payments and logistics, engagement features and innovative experiences that value-add to the overall Shopee journey,” says Zed Li.

“As we wrap up the year with the 12.12 Birthday Sale, let us continue to have each other’s backs, uplift those in need and welcome 2021 on a positive note,” he concludes.


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