Selangor E-Bazar Raya spawns huge sales for Selangor's economy, e-merchants: Sidec

  • Campaign demonstrates value of e-commerce as a channel to help SMEs
  • Increase of 163% in direct sales, 139% increase in ripple effect to state economy


Selangor E-Bazar Raya spawns huge sales for Selangor's economy, e-merchants: SidecTHE latest round of the Selangor E-Bazar campaign - the Selangor E-Bazar Raya Campaign – held from April 15 to May 29 recorded US$229.2million (RM954 million) in ripple effect to the state economy, according to Selangor Information Technology and Digital Economy Corporation (Sidec).

This includes US$15.6 million (RM65 million) in direct sales making for a combined RM1 billion economic impact, Sidec said in a statement.

The campaign was jointly coordinated by Invest Selangor and Sidec in collaboration with marketplaces Shopee and Lazada.

The Selangor government had channelled RM2 million in the form of vouchers for the Selangor E-Bazar Raya Campaign that onboarded 22,049 new e-merchants and benefitted 134,025 e-merchants, Sidec claimed.

This is 76% higher than the initial target of 12,500 new e-merchants, demonstrating that more small and medium enterprises (SMEs) have benefitted from the campaign, it added.

[RM1 = US$0.21]

During the Movement Control Order (MCO), the Selangor E-Bazar Raya Campaign ensured that Selangor sellers were the top choice for consumers when it came to fulfilling their supplies and needs, Sidec said.

The campaign also assisted SMEs to generate sales while assisting consumers to enjoy a moderate festive season.

“The latest results have shown an increase of 163% in direct sales and a 139% increase in ripple effect to the Selangor economy compared to the initial target set,” said Amirudin Shari, Selangor chief minister.

He said the state had organised four E-Bazar campaigns, namely E-Bazar Raya 2020; E-Bazar 11.11 Mega Sales; E-Bazar CNY 2021; and E-Bazar Raya 2021.

The overall investment for this was RM7 million and the four campaigns have generated RM144.7 million in direct sales, creating a ripple effect of RM2.95 billion to the state economy, he added.

Meanwhile, Selangor executive councillor for industry and trade Teng Chang Khim, said the state government was pleased that more new e-merchants were onboarded through the latest round of the campaign.

He noted that the results from the campaign demonstrated how e-commerce has helped SMEs to stay afloat and provided a practical and safe avenue for trading.

Darren Rajaratnam, chief operations officer of Lazada Malaysia, said the key to economic recovery lies in the digitalisation and growth of SMEs.

“We are pleased to partner with the Selangor government to empower more SMEs to take the digital leap. This not only contributes to the economy of the state but also proves that digitalisation is a critical advantage and crucial to the sustainability of SMEs.”

Meanwhile, Shopee pledged its support to the campaign by converting the RM1 million funded by the state into vouchers for the state’s sellers.

To ensure the campaign received enough exposure, Shopee topped up with a matching contribution in the form of marketing support in-app and via social media and Shopee Live.

To ensure that more SMEs and traditional brick and mortar businesses are exposed to e-commerce during the lockdown, Amirudin announced the launch of e-commerce learning platform, Sidec TV, to encourage entrepreneurs to learn more about e-commerce.

More information on Sidec TV can be obtained here.


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