Mah Sing & Lazada first to sell homes online in SEA on 12.12
By Digital News Asia November 29, 2018
- Buyers will receive exclusive 5% Lazada Incentive, worth between RM20k-RM30k
- Buyers can preview homes beginning Nov 28 for purchase from Dec 10 to 12, 2018
PROPERTY developer Mah Sing Group Bhd and e-commerce platform Lazada Malaysia joined hands to bring home purchasing online for the first time ever in Southeast Asia.
Following the success of Lazada’s 11.11 Shopping Festival, the strategic collaboration was formed in conjunction with the upcoming Lazada 12.12 Grand Year End Sale to cater to an emerging breed of online shoppers.
“Mah Sing is aware of changing consumer behaviour and preference, especially when it comes to the extensive use of technology to purchase things. We aim to be as innovative as we can in our business and want to reinvent the way consumers shop for homes.
“Over half the Malaysian population are shopping online, so being the first developer to sell units online on an e-commerce platform such as Lazada, gives us a competitive edge against other developers in Malaysia,” said Mah Sing Group’s chief executive officer Ho Hon Sang.
Lazada Malaysia chief executive officer Christophe Lejeune, said, “We are excited to be the first e-commerce platform in the region to sell properties. After the overwhelming response we received during the 11.11 Lazada Shopping Festival, we are ramping up our efforts to anticipate the changing demands of the constantly evolving and increasingly fearless mobile consumer.
“Malaysian shoppers are looking for more digital solutions for all their lifestyle needs, and we believe that this collaboration will make affordable homes more accessible to young homebuyers.”
Lazada-exclusive incentive on homes
Mah Sing home buyers who shop for their homes on Lazada will receive an exclusive 5% Lazada Incentive, worth between RM20,000-RM30,000; the biggest online incentive ever to be offered on Lazada. Mah Sing is therefore confident that this can attract as many digital savvy customers as possible throughout the campaign due to the added deal.
Ho also said, “This is the first-time properties are being sold on an e-commerce platform in Southeast Asia, and Mah Sing is thrilled to be a pioneer in the Malaysian market. As only selected and limited units are available during the campaign, we encourage shoppers to be quick because the units will be sold on a first-come-first-served basis.”
Mah Sing projects that will be listed on Lazada for 12.12 include M Vertica, Cheras; M Centura, Sentul; Sensa [email protected] City, KL South; M Aruna, Rawang; M Vista, Penang; and Meridin East, Johor. Interested buyers can preview homes beginning Nov 28, 2018 and can add to cart and purchase from Dec 10 to 12, 2018.
Prospective buyers are also encouraged to contact their banks to check for loan eligibility before booking their unit on the Mah Sing Flagship Store on LazMall during the campaign period. Booking fees are fully refundable if the homebuyer decides not to proceed with the purchase.
Once the unit selection, documentation and loan application are finalised, buyers can sign their Sales and Purchase Agreement (SPA) and the new home is theirs.