Groupon users raise more than RM110,000 for World Vision Malaysia
By Digital News Asia July 31, 2012
- Proceeds go to families and children throughout Asia in conjunction with upcoming 30-Hour Famine 2012
- Tremendous support from Malaysians since 30-Hour Famine was introduced in Malaysia in 1997
THOUSANDs of Malaysians contributed RM110,040 (US$34,930) within 12 days in the recently concluded Donate RM10 for Nutritious Food for a Child and Family in Asia Groupon campaign in support of World Vision’s 30-Hour Famine 2012 project.
“We are overwhelmed by the amazing response from Groupon subscribers who, through campaigns like this, have demonstrated a genuine concern for those in need, wherever they may be in the world,” said Joel Neoh (pic), vice president and general manager of Groupon South-East Asia and India.
“To that end, the Groupon Promise will continue to go beyond simply offering the best deals possible, but to also providing Malaysians with the opportunity to contribute to a worthy cause and share the joy of bringing amazing life experiences to others,” he said after presenting a check worth RM 110,040 to World Vision Malaysia.
Aimed at raising awareness and support around the issue of malnutrition throughout Asia, the full proceeds from the Groupon- World Vision collaboration will be used to sustain health, nutrition and development projects in China, India, Mongolia, Myanmar, Vietnam and Malaysia, as well as to communities which are impacted by natural disasters.
“With so many children throughout Asia still suffering from malnutrition the need for support is as important today as it has ever been,” said Liew Tong Ngan, chief executive officer of World Vision Malaysia.
He said that since the introduction of 30-Hour Famine in Malaysia in 1997, support amongst Malaysians to those in need have been tremendous with World Vision Malaysia successfully raising millions of ringgit to fund development projects throughout the world.
“Following the significant response which we’ve seen through Groupon customers alone, we are confident that 30-Hour Famine 2012 will see tremendous support from Malaysians who have, year after year, demonstrated tremendous generosity towards communities in need,” said Liew (pic).
Since its launch in January 2011, Groupon Malaysia has attracted over 1.5 million subscribers. It has also conducted charitable initiatives with partners such as UNICEF and the United Nation’s World Food Programme.
Groupon, World Vision join forces to combat hunger
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