Google top searches: Lahad Datu, smartphone rebate and GE13
By Digital News Asia December 18, 2013
- Paul Walker’s tragic death makes him the most-searched person of 2013
- Local search terms accounted for more than half of all trending lists
THE Lahad Datu standoff which began in February between armed militants and security forces in eastern Sabah had Malaysians gripped and searching for news and updates on Google.com.my during the four-month saga, the company said after unveiling its annual Year End Zeitgeist report.
The Zeitgeist report is a look at 2013 through the collective eyes of the world on the Web, offering a unique perspective on the year’s major events and hottest trends based on searches conducted in Malaysia, Google Malaysia said in a statement.
After the Lahad Datu incursion, the smartphone rebates offered via industry regulator the Malaysian Communications and Multimedia Commission (MCMC) took second place; followed by the results of the closely-contested 13th General Election (GE13) which happened in May.
The rest of the trending searches were rounded off by three hit Malay drama series, Google Malaysia said.
Fast & Furious actor Paul Walker’s death on Nov 30 generated plenty of interest, enough to offset searches for 12-year-old Indonesian street busker Tegar, whose hit song Aku yang dulu bukan yang sekarang became a national phenomenon.
In third place on the trending people list was national footballer Nor Sharul Idlan Talaha’s wife’s verbal scuffle with a security guard which was captured on video.
“Google is the first place Malaysians turn to for information or to discover new things and people; the year-end Zeitgeist is a cultural barometer that gives us a real snapshot of the big events and trends in Malaysia for 2013,” said Zeffri Yusof (pic), head of communications and public affairs at Google Malaysia.
Malaysia’s Trending Queries of 2013
- Lahad Datu
- SKMM (MCMC)
- Keputusan PRU13
- Setia Hujung Nyawa
- Teduhan Kasih
- Malindo Air
- The Conjuring
- Cinta Jannah
Malaysia’s Trending People of 2013
- Paul Walker
- Isteri Mat Yo
- Sharifah Zohra Jabeen
- Nelson Mandela
- Jackie Chan
- Sultan Sulu
- Adam Adli
- Lea Michele
- Gareth Bale
In addition showcasing what people were curious about in Malaysia, Google Zeitgeist tools also offer insight into which topics captured the world’s attention in 2013.
Top search terms from over fifty countries appear on the Google Zeitgeist webpage googlezeitgeist.com – from most-searched travel destinations in Brazil, to trending Australian celebrities, to most-searched Egyptian Olympians, to top tech gadgets in Japan and everything in between.
Top 10 Global Trending Queries for 2013
- Nelson Mandela
- Paul Walker
- iPhone 5s
- Cory Monteith
- Harlem Shake
- Boston Marathon
- Royal Baby
- Samsung Galaxy S4
- PlayStation 4
- North Korea
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