Everpeaks raises US$341k from ECF campaign, attracting 48 investors
By Digital News Asia August 4, 2020
- Shift in consumer behaviour & manufacturer opens new opportunities
- Vision to enable Manufacturer to Consumer (M2C) commerce globally
Everpeaks Sdn Bhd has successfully raised US$341,000 (RM1,441,000) through its recently concluded equity crowdfunding (ECF) campaign.
The Malaysian based omni-channel eCommerce solutions provider attracted 48 investors with 25.17% equity offered through pitchIN, Malaysia’s leading ECF platform. The highest individual investment value was US$237,000 (RM1 million).
Joachim Sebastian, founder and CEO of Everpeaks®, expressed his gratitude for the successful fund raising exercise. “Together with my cofounders and team, we would like to take this opportunity to thank investors for the support. We would also like to extend our utmost appreciation to the pitchIN team who has been a tremendous pillar for our success with their breadth of advice and guidance in getting early stage companies like ours to successfully get the funding we require for our expansion roadmap.”
pitchIN chief executive officer Sam Shafie congratulates Everpeaks® as, “one of the many success stories this year for pitchIN. One of the key values in their success is that they have been constantly visible from the get-go with a sound business proposition.”
Everpeaks® success has also pushed pitchIN to achieve a notable milestone. Sam highlights that, pitchIN has, in just the first six months of 2020, already surpassed fundraising figures for the whole of 2019, despite the Covid-19 pandemic that has affected businesses.
“We are pleased that investors have continued to invest in deals at pitchIN, enabling great companies like Everpeaks® to be funded.”
In terms of how the funds raised will be allocated, 30% will go towards developing and refining their technology solution with 20% allocated towards building manpower strength with Everpeaks® set to spread its wings, enabling European and American brands to penetrate the Southeast Asian market by making Malaysia their regional distribution hub.
Bright side to a bleak situation
Companies across the globe have experienced major changes in business conditions both amidst and post Covid-19 outbreak. The pandemic’s impact on changing societal trends, consumer behaviour and consumption patterns that have impacted online demand have been well documented.
As a result, businesses have been investing heavily into their digital strategies with many successfully transitioning into new eCommerce entities.
“A shift in both consumer behaviour and manufacturer opens up new opportunities within the M2C (Manufacturer to Consumer) Commerce market and forms a golden opportunity for Everpeaks® to push forward our Fulfilment By Everpeaks® (FBE) business model. It is our vision to enable M2C commerce globally,” says Joachim.
The key to Everpeaks® global expansion plans is via its FBE model which is a self-managed technology platform that enables M2C Commerce with the ability to connect brands to consumers in the SEA region via a Free Trade Zone (FTZ) facility that is within an airport’s vicinity.
It plans to allocate 40% of the funding raised towards marketing efforts, to be present in exhibitions around the world, securing clients and establishing a solid footing in its global expansion. Everpeaks® will be participating as an exhibitor as well as an invited keynote speaker to the White Label World Expo (www.whitelabelexpo.com) in Las Vegas & New York-USA, London-UK and Frankfurt-Germany in 2021.