Dell EMC focuses on pushing digital transformation agenda in Indonesia

• EMC brings enterprise expertise to the table, Dell offers a broad range of customers
• Remains bullish on digital transformation outlook and feels education is key

DELL Technologies has completed its acquisition of EMC Corporation acquisition and officially announced the creation of DELL EMC, the world’s largest vendor of IT solutions. In Indonesia, DELL EMC aims to push the digital transformation agenda in all sectors.

“In a past few years, many have asked Dell Indonesia ‘when are you going to penetrate new verticals such as telecommunications and the financial services industry?’ Well I think now I can safely answer, that the time is now,” said DELL EMC Indonesia managing director Catherine Lian (pic, right) at an editorial briefing in Jakarta.

“Now with the combined expertise of DELL EMC, we have a broad range of customers from the large enterprises, to the transactional corporate accounts, and small and medium businesses (SMBs), this is a very exciting time, and we foresee a very exciting year ahead,” she added.

Read also: Analysis: Making sense of the Dell-EMC mega-merger

As Dell Technologies evolved to be the company that provides essential infrastructure for enterprises and organisations to build their digital future, this vision remains unshaken as DELL EMC Indonesia affirmed its commitment to keep pushing enterprises, SMBs and even the government towards a digital future.

“I believe that the digital transformation agenda cannot be accelerated if it is not supported and spearheaded by the government itself. In Indonesia, we are seeing smart city initiatives begin to appear, and we want to play a big role in supporting these initiatives,” Lian said.

According to Lian, from the Internet of things (IoT) perspective, DELL EMC is investing heavily in Bandung’s smart city initiative, to ensure that the implementation runs smoothly.

Lian said that the company has also formed a strong partnership with Intel, targeting for this to be the first vendor partnership to set up the smart city initiative implementation in 2018.

Strong infrastructure game plan

Given the nature of both DELL and EMC which are strong players in infrastructure, the combined entity will only make the segment and focus bigger and better, said Adir Ginting, DELL EMC Indonesia’s director of infrastructure.

“Strong infrastructure is the foundation of the digital future for enterprises and companies, and DELL EMC is going to focus on this foundation. Only when a company has good IT infrastructure can it move to the next ladder of innovation in its digital transformation process,” he said.

Adir (pic, right) explained that after getting the IT infrastructure right, companies need to move towards enabling their whole workforce to transform as well. This step will include connecting people anytime and anywhere with any device, and making the whole user experience seamless. The last but also very important step is to ensure that all the processes are secured.

“If you look at the three steps of digital transformation, it is almost impossible to choose only one, as all three are intertwined and connected to each other. However, if there is no infrastructure, there will be no workforce and security transformation either,” he continued.

While many of the Indonesians enterprises are still looking at building their fundamental IT infrastructure, there are some enterprises, especially in the telecommunications and financial services industry that are now moving forward with the second and third step.

“Digital transformation has now become a realisation, where companies are more aware of what it can do to businesses, including in Indonesia,” Adir added.

Businesses feel threatened by startups

A recent Dell Technologies’ study reported that 83% of businesses in Asia Pacific and Japan (APJ) see digital startups as a threat to their organisation, and about 52% of businesses surveyed fear that they may become obsolete in the next three to five years.

The study also showed that six in ten of APJ business leaders have experienced significant disruption in their industries over the past three years.

“The rise of digital startups has forced businesses to see how urgently they need to transform not only their IT facilities, but their whole business. In Indonesia we have seen how Go-Jek disrupted not only the transportation industry, but is also now entering the financial services industry,” Adir said.

“We are actually seeing companies wake up from the long nice sleep and start asking for solutions that can give their business the competitive edge,” he added.

While it is obvious for large enterprises to urgently transform their business, Adir also noted the gap of knowledge and awareness between enterprises, digital startups, and traditional SMBs, which contributed 60% of the country’s gross domestic product.

“Our challenge is to narrow this digital gap in business. We want to support Indonesian SMBs in their efforts to transform themselves and be more competitive in an open market. Therefore we are committed to spreading the word and having continuous education in this field,” Adi explained.

“We are now going to continue to focus and penetrate telco, FSIs, corporate accounts, and also our continuous manufacturing clients. We also wants to bring SMBs in, starting with those in the Java area,” Catherine concluded.

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