Cuscapi’s Rev tablets roll out at Ministry of Food Singapore outlets
By Digital News Asia June 25, 2015
- Six restaurants already on it, the rest will deploy by Q3
- New version includes interactive avatar to guide patrons
CUSCAPI Bhd said that Ministry of Food Singapore Pte Ltd, a restaurant chain that kicked off in the city-state in 2006, has deployed Rev interactive self-ordering tablets at its outlets.
This is the first commercial deployment of the Rev tablet, Cuscapi said in a statement. Financial terms were not disclosed.
The specialised tablet, developed inhouse by the Malaysian company, was first announced in August 2013.
Rev will help food and beverage (F&B) operators revolutionise the way they interact with their customers, using technology to enhance customer experience whilst managing their costs more efficiently and enhancing revenue, the company claimed.
“The deployment of Cuscapi’s Rev has brought with it positive changes in multiple aspects of our restaurants,” said Ministry of Food chief operating officer Lee Hon Tat.
“Our patrons have also taken to Rev very quickly. These are the tech- savvy, tech-embracing and demanding patrons who are always on the lookout for something new and trendy.
“We have also experienced an increase in revenue as people tend to order more because of the convenience in using the Rev tablet.
“Our waiters, on the other hand, have more time to look after the needs of our guests and play the role of an adviser as opposed to being just order takers,” he added.
So far, six Ministry of Food restaurants have deployed Rev tablets. Deployment in remaining outlets is scheduled to be completed by the third quarter.
Rev 2.1 announced
“Our teams have worked together closely and gathered valuable feedback which has now enabled us to develop a more enhanced version of Rev,” said Cuscapi chief operating officer Eugene Ng (pic above).
“This version, which is version 2.1, is an upgrade from the initial version 1.0 and comes with an interactive avatar function which is set to make the ordering process a breeze,” he added.
The interactive avatar guides patrons through the ordering and payments processes. It also recommends best sellers, Cuscapi said.
“We also understand that each customer is unique and will have different preferences. This is where the customised menu options come into play,” said Ng.
“Whether they want their noodles without onions, extra chili with their fries or less sugar in their coffee, this can all be done with just a touch of the finger,” he added.
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