Boost, Sabah Tourism Board to Spur Domestic Tourism

  • Benefits tourism-related businesses by incentivising spending
  • Partnership expected to contribute towards merchant recovery

Boost, Sabah Tourism Board to Spur Domestic TourismHomegrown eWallet Boost announced a new collaboration with Sabah Tourism Board to support the revival and regeneration of the state’s tourism sector and overall local economy by incentivising and encouraging spending in the domestic tourism industry. 

In a statement, Boost said the partnership is expected to contribute towards merchant recovery following the reopening of interstate travel under the National Recovery Plan.

Eric Chong, chief executive officer (CEO) of Boost Biz, said with the country kickstarting its recovery and Malaysians already embracing a contactless lifestyle, the company is in a position to help expand the accessibility of eWallets and tap into its value to support the revival of local businesses within the tourism and travel industry that were hard hit by the pandemic.

Chong also said that Boost is happy to partner with the Sabah Tourism Board and is confident that this collaboration will play a big part in regenerating Sabah’s economy by spurring spending in the domestic tourism sector. 

According to Noredah Othman, CEO of Sabah Tourism Board, embracing opportunities with eWallets is a step towards reviving the state’s tourism industry.

“Sabah has long been a popular local and international tourist destination and was adversely affected during the pandemic. However, we anticipate strong recovery soon with interstate travel now open. 

“With the consumer shift towards contactless payment methods, working together with Boost is the next step to promote spending and demand with local businesses by exposing them to a bigger, mobile-first customer base.” said Noredah.

As a means to stimulate domestic tourism and Sabah’s local economy, Nov 5 to Nov 30, Boost users can redeem RM100 credit into their Sabah Tourism Board Partner Wallet from the BoostUP catalogue within the eWallet app. 

The RM100 credit is valid until February 5, 2022 and can be used with no minimum spend requirement at over 100 merchants across Sabah including hotels and travel agents that accept Boost as a payment method. 

The Sabah Tourism Partner Wallet credit can be redeemed in two ways:

  1. Tap on the ‘My Partner Wallets’ section on the homepage, then tap on the ‘Redeem from BoostUP Catalog’ button; and
  2. Under the profile page, tap on ‘Rewards’ button and tap on 'Browse Rewards' section.

For more information, users can stay tuned by following Boost’s official social media channels on Facebook and Instagram as well as Boost’s official website.

Boost is available for download on Google Play, App Store or HUAWEI AppGallery.


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