Zalora’s first CSR campaign to support YWCA’s new initiatives for troubled youths
Offers US$75 worth of brand-name beauty products at only US$20
ONLINE fashion retailer Zalora will officially launch the ‘Zalora Beauty Fix Box’ on Aug 15, promising that all sales will go to the YWCA’s Youth Centre which was launched in Singapore this year, as well as its new Girls’ Hostel that aims to create a safe haven for disadvantaged youths regardless of race or religion.
Describing it as its first corporate social responsibility initiative, Zalora said the campaign is being organised in partnership with YWCA Singapore.
The ZALORA Beauty Fix Box is available at www.zalora.sg/beauty-fix-box. Priced at S$25 (US$20 approximately), the Zalora Beauty Fix Box features beauty products totalling a value of S$94 (US$75) from bestseller beauty brands such as NCLA and SK-II.
YWCA’s new Youth Centre aims to help youths aged 13-18 who are at risk of domestic problems and negative influences. By providing a place for them to come together and engage in educational and recreational activities, they can learn life skills that give them independence, Zalora said in a statement.
To extend its reach, the YWCA is also dedicating a wing of its Outram premises to the creation of a Girls’ Hostel. Due to be ready after renovations in November, the YWCA will work with social workers to identify girls aged 18-25 who need a place to stay to get them back on their feet.
“Support for youths tend to not stretch beyond age 18, so many end up falling by the wayside,” said Gladys Foo, project and youth development manager at YWCA Singapore.
“We hope that our youth initiatives can keep these at-risk youths away from bad influences, and teach them life skills to break out of a vicious cycle created by their unfortunate circumstances,” she added.
Amanda Eng, marketing director of Zalora Singapore, said, “With the Zalora Beauty Fix Box, we want to harness our strengths and connections in the beauty industry to make a positive contribution to our community.
“We hope that the success of this initiative will herald more of such meaningful partnerships to come with the YWCA,” she said.
Founded in early 2012, online fashion and beauty retailer Zalora operates in Brunei, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It employs more than 1,000 people in these seven markets.
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