AirAsia and Gojek among IDC Asia/Pacific Outstanding Organizations in Digital Transformation
By Digital News Asia October 30, 2019
- GOJEK named 2019 Digital Disruptor for impacting a nation
- AirAsia named 2019 Digital Transformer with its data first culture
IDC recognized the 14 winning organizations who outlasted 620 others and more than 1,170 project nominations across Asia/Pacific at the 2019 IDC Asia/Pacific Digital Transformation Awards (DXa) and Summit held yesterday at the Raffles City Convention Centre Singapore.
SATS was awarded as 2019 Digital Trailblazer and Omni-Experience Innovator, distinguishing themselves for their distinct and measurable excellence across the five DX masteries especially customer experience. In addition, Coda Payments and Gojek were named as the 2019 Digital Disruptor, and AirAsia as the 2019 Digital Transformer.
Other honorable Asia/Pacific winners include:
- Prof Dr Suchatvee Suwansawat from KMITL – 2019 DX Leader
- AI Underwriter, BARO by Kyobo Life Insurance Co, LTD; Data Strategy Disruption by P&G Asia Pacific, Middle East & Africa; Big Data Visual Analytics Platform Deployment by Shinhan Bank and eZTracker by Zuellig Pharma named as 2019 Information Visionary
- CCB’s Financial Service Robot Based on ‘Financial Intelligence Brain’ by China Construction Bank and New Pizza Chef with Augmented Reality by Domino’s Pizza named as 2019 Omni-Experience Innovator
- Citi’s Next Gen Technology Talent Initiative by Citi and CastApp by Hong Kong Disneyland named as 2019 Talent Accelerator
- L&T Hydrocarbon Engineering LTD and Hung Hing Printing – 2019 Operating Model Master.
IDC DXa showcases the exceptional feat of leading-edge organizations that have significantly disrupted or made critical breakthroughs in their respective industries through their digital transformation (DX) efforts in the region.
This year’s awards shattered its previous record of project nominations and participating organizations, a clear indication of the growing DX maturity each year in Asia/Pacific. “2019 was the inflection point for DX. It was the very first time where at least 60% of the top 5 brands per industry have made it their number one priority to disrupt the markets they play in through DX,” says Sandra Ng, Group Vice President, Practice Group at IDC Asia/Pacific.
Highlighting a new era in disruption, Sandra adds: “Digital disruption is no longer the playground for just startups and unicorns. This marks the beginning of a new era, DX 2.0. In this era, we see a new DX gold benchmark, and this is what IDC calls The Future Enterprise. The regional DXa winners are organizations that have made the first steps towards becoming The Future Enterprise. These organizations along with their progressive DX peers will need to accelerate their momentum to create significant organizational value in the digital economy.”
Among the ASEAN winners of the IDC DX Awards 2019 and their outstanding DX initiatives that distinguished them are:
• Digital Twin Technology by SATS
Named as the 2019 Digital Trailblazer and Omni-Experience Innovator SATS utilizes the digital twin technology for its catering business to simulate various production scenarios and cooking processes for each recipe to optimize the use of the resources in its kitchens. Using this technology, SATS accumulates culinary insights and experiences of its chefs digitally – empowering them to reproduce the same recipe every time.
Furthermore, the sensors installed provides real-time data that improves response time and effectivity when dealing with all types of scenarios in the kitchen. Finally, simulations directed to improve production lines are run through comprehensive 3D processes on a virtual environment that enables better understanding of its impact on operations in all facets. Employing this technology, SATS has improved overall planning productivity by at least 30%.
Impacting a Nation with Cloud by GOJEK named as the 2019 Digital Disruptor
Gojek has disrupted the transportation industry by bundling ride-hailing, food delivery, and grocery shopping in a unified system as a premier on-demand multiservice platform.
Operating in 167 cities and districts, it deploys over 1 million motorcycle drivers and provides them with optimized routes to service its 2.5 million customers. Through a cloud-based solution, Gojek captures and analyzes 5TB of data every day – matches the drivers with corresponding requests as quickly and as accurately as possible – and leverages this information to inform drivers about locations with strong consumer demand, whether it’s transporting a person or delivering a food item.
But beyond being a business, it has supported upward economic mobility for thousands of Indonesians. Gojek utilized big data analytics to demand forecast and enforce a data-driven culture, dynamic decision-making, and future-ready operations to its ecosystem, to understand the unique demands of customers from different markets.
• AirAsia Digital Airline Program by AirAsia named as the 2019 Digital Transformer
With their ambition to maintain competitive advantage as a leading low-cost airline in the ASEAN region and remain at the forefront of innovation in the industry utilizing digital technologies, AirAsia implemented the AirAsia Digital Airline Program.
Having a data-first culture – centered on delivering relevant and personalized experiences to its customers – AirAsia was able to: analyze millions of its passengers behavior to derive accurate insights quickly to identify opportunities through big data analytics and machine learning; use predictive technology employing complex algorithms to project demand for ancillary products (baggage, seats, meals) to optimize pricing; employ an enterprise-wide cloud-based platform that improved collaboration across business units, automated processes, and created custom reports.
Finally, AirAsia was able to reduce costs by as much as 10%, and increase revenue streams, in just over a year of implementing the program.
• Prof Dr Suchatvee Suwansawat from King Mongkut’s Institute of Technology Ladkrabang (KMITL) named as the 2019 DX Leader
KMITL was able to realize the fundamental steps towards its vision to bring the university into the Education 4.0 era under the leadership of its president Prof. Dr. Suchatvee Suwansawat. KMITL was able to offer new degree programs such as Artificial Intelligence and Robotics Engineering – through collaborations with institutions such as Carnegie Mellon University, BHMS Switzerland, and Robert Gordon University UK – and a new Faculty of Medicine, with the mission to empower students with courses that are relevant and aligned to the latest in technology, and equip them with the ability to use digital innovation in driving the economy. Furthermore, Dr. Suwansawat has also launched the NEXT KMITL, a project that aims to transform KMITL into a top-ten ASEAN university by 2020 through a Digital University initiative comprising self-service channels, electronic office systems & connected campus, and digital education platforms.
IDC’s DX Awards (DXa) follows a two-phased approach to determine the country and regional winners. Each nomination was evaluated by a local and regional IDC analyst utilizing a standard assessment framework based on IDC’s DX taxonomy.
All the winning digital transformation projects were selected as part of over 1170 exceptional entries across Asia/Pacific. Country winners were benchmarked against other winners in the same category to arrive as the regional DXa winners.
Led by a reputable panel of judges comprised of IDC Worldwide analysts, industry thought leaders, and members of the academia, the process ultimately determined Asia/Pacific’s best of the best in DX.
The 2019 DXa winners were also featured in parallel sessions at the IDC DX Summit and Awards, which also showcased a keynote from IDC’s Chief Research Officer Meredith Whalen, who revealed the nine elements Chief Executive Officers (CEOs) should focus on to take advantage of this digital economy. IDC’s DX Summit also included innovation tours for local and overseas delegates, and digital playgrounds to showcase solutions and services that can help other organizations become a Future Enterprise.