Adobe in major deal with Thailand’s higher education institutions
By Digital News Asia November 4, 2014
- 17 institutions sign up for 3yr Adobe Creative Cloud agreement
- Will empower students in studies, prepare them for life beyond university
ADOBE Systems Inc and the Association of Private Higher Education Institutions of Thailand (APHEIT) have signed an agreement which will see tens of thousands of students across the nation given access to Adobe’s Creative Cloud.
The deal marks an important stage for Adobe’s Creative Cloud education customers in Thailand with 17 private higher education institutions, all APHEIT members, signing up for the three-year agreement, Adobe said in a statement.
Adobe said the agreement was developed with the help of APHEIT president Dr Pornchai Mongkhonvanich and Asst Prof Dr Wirat Lertpaitoonphan, chair of APHEIT’s Academic and Quality Assurance Committee.
Both have been champions of developing access to world leading technology for students, the San Jose, California-based company said in a statement.
“This is the result of years of planning and research into how to deliver the very best in educational opportunities to the students of APHEIT’s members,” Wirat said.
“As the Government moves to invest in the future of education and the digital economy, this partnership with Adobe will become a flagship for the nation.
“In addition, this is a clear example that APHEIT members are taking serious responsibility and action in enhancing the quality of education as well as supporting the elimination of software piracy,” he added.
Adobe said it has worked closely with APHEIT to develop an offer that will empower students in their studies and prepare them for life beyond university where they will become contributors to the future growth of Thailand’s economy.
APHEIT will oversee the Enterprise Term Licence Agreement (ETLA) which will include more than 4,000 Creative Cloud licences enabling an estimated 100,000 students to learn to use Adobe Creative Cloud.
Wayne Weisse, Education Business Manager of Adobe in Asia Pacific, said the agreement was an important step for the future of education in Thailand.
“Through this partnership with the member institutions of APHEIT, tens of thousands of students will be able to use Adobe Creative Cloud to further their education, fuel their creativity and graduate with the skills to make an immediate contribution to the future of the nation and the health of the economy.
“Adobe Creative Cloud brings everything together for schools and universities to empower teachers, staff and students. It gives them access to the world's leading creative apps for design, web, video, and photography – all right on the desktop – along with seamless opportunities to share and collaborate.
“Creative Cloud offers all the essential tools to help students achieve their full creative potential,” he added.
The importance of fostering creativity in schools and the workplace has been underlined by a recent study released by Forrester in partnership with Adobe, The Creative Dividend, which showed companies that embraced creativity performed better than their rivals.
Another study by Adobe, Creative Candidates, revealed that 7-in-10 hiring managers did not believe today’s students were ready for today’s dynamic workplace, but 78% said creativity was a requirement for economic growth.
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