Digi rolls out GSMA’s Mobile Connect authentication solution
By Digital News Asia March 21, 2016
- Universal digital identity with mobile number as the ID link
- Available for Digi users of Mudah.my’s Pro Niaga storefront
DIGI Telecommunications Sdn Bhd said it is making available the GSM Association’s Mobile Connect authentication solution in Malaysia, for Digi users of the Pro Niaga virtual storefront on online marketplace Mudah.my.
The GSM Association (GSMA) introduced the secure universal login solution two years ago, and at the recent Mobile World Congress in Barcelona, said that Mobile Connect is now available to two billion consumers globally.
34 mobile network operators have launched the service in 21 countries, including Telenor Group (Malaysia, Bangladesh, Myanmar, Pakistan, and Thailand), with Digi saying it is the first to roll out the service in Malaysia.
Mobile Connect uses a single login solution, enabling customers to create and manage a universal digital identity with their mobile number as the ID link, Digi said in a statement.
The service links each individual to their digital services without the need to remember passwords and usernames for websites and applications.
The safe and convenient digital service securely authenticates users. For more secure needs, the service combines a unique PIN (personal identification number) for added protection, according to Digi.
“Through Mobile Connect, users are not only given a secure platform for digital transactions, but it also provides context and attributes about the user to increase convenience,” said Digi chief marketing officer Christian Thrane (pic).
“Digi customers will have safe and easy access to … e-commerce, banking, health, digital entertainment and e-government applications via their mobile phones when more of these services become available,” he added.
Thrane said Digi first introduced its Mobile Connect Open Beta on Mudah.my on Dec 17, 2015.
Digi customers logging in for the first time will need to link their Pro Niaga account with a Mobile Connect account, enabling them to digitally confirm their identity and their credentials.
In addition, the service’s mechanism can also be used for legal and payment transactions, according to Digi.
With Mobile Connect, users are more in control of their personal data, and can manage their digital identity and the solutions and services they use, the company said.
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