Zalora partners FarEye to enhance shopping experience

• Optimises hub operations and ensures cost-effective returns
• Together they aim to capture the Malaysia, Singapore and Indonesia market

ZALORA, an Asian online fashion destination partnered with FarEye - a SaaS platform for visibility, to improve its logistics operations and help Zalora achieve cost-effective deliveries.

By using FarEye, Zalora is able to automate logistics processes and refine the delivery operations with complete visibility. FarEye ensures that once parcels are scanned, job orders get created automatically and are sent to delivery executives through an easy-to-use mobile application.

It is seamlessly integrated with Zalora’s in-house warehouse technology infrastructure and digitised delivery processes including generating run-sheets, and allocating tasks for operations team members, ensuring seamless transportation of products from warehouses and distribution centres to end customers.

This enables Zalora customers to get real-time updates on delivery status along with the details of the courier, allowing personalisation of deliveries, leading to an improved overall Delivery Happiness Score and a much reduced Customer Anxiety Index.

Zalora Group chief technology officer Silvia Thom, said, “FarEye’s platform is flexible, easily configurable, scalable, and future-ready. It’s helping us provide delightful delivery experiences to our customers by making delivery processes transparent and personalised. FarEye improved the number of successful deliveries that we do in a day while reducing overall logistics expenses.”

“Southeast Asia is one of the fastest growing e-commerce markets in the world. As per a recent report, the online retail market in the region is expected to reach US$53 billion (RM222 billion) in 2023. On-time and in good condition deliveries become essential in such a hyper growth market as deliveries are the first brand touchpoint for customers.

“We see that businesses globally are having a tough time keeping up with the evolving customer expectations. In such a competitive landscape, we are thrilled to partner with Zalora and empower them to achieve exceptional levels of operational efficiencies and provide delightful customer experience” says FarEye co-founder and chief executive officer Kushal Nahata.

FarEye is also enabling Zalora to enhance hub-to-hub logistics operations to ensure Zalora Marketplace sellers can receive returned products without any hassle. It also helps create a customer-friendly delivery journey, for example to guarantee that in cases of failure during the first delivery attempt, an approval process is immediately set-up before the second delivery attempt is triggered. FarEye created intelligent processes, helping Zalora improve cash reconciliation, reduce dependency on paperwork and shrink their carbon footprint.