Singtel showcases its 5G capabilities via Chinese New Year film
By Digital News Asia January 18, 2022
- Film used by Singtel to demonstrate 5G use cases
- 5G@Sentosa testbed to catalyse large-scale public sector adoption
Singtel today launched its annual short film for Chinese New Year. Titled “The Hunt For The Lucky Tiger”, the film is the third instalment in Singtel’s festive film series featuring two rival families that have endeared themselves to Singaporeans after their madcap but meaningful altercations in previous films - “His Grandfather’s Road” and “My Grandmother’s House.”
Set against the backdrop of the pandemic, this year’s film sees the Ang and Huang families opt to go on staycation during the Chinese New Year break instead of travelling overseas. Kismet leads them to choose the same hotel on the beautiful and now 5G-powered island of Sentosa, sparking fresh contention and comedic rivalry between the families when they run into each other upon arrival.
Lian Pek, Vice President for Group Strategic Communications and Brand, Singtel, said, “Chinese New Year exemplifies the importance of family, friends and relationships, closely reflecting Singtel’s spirit of celebrating connections.”
Lian added, “As we move into a new year, the film is also a look to the future, showcasing 5G technology that Singapore can capitalise on to underpin economic recovery and our journey into the digital economy. As a leader in 5G innovation, we’re offering audiences a glimpse of tomorrow, from augmented reality enhanced entertainment to drone applications powered by hyper connectivity. 5G has the unbridled potential to redefine experiences and operations across multiple verticals and we hope to empower the broader community by harnessing the benefits of this next-generation technology.”
The film serves as a showcase for 5G use cases, such as Garuda Robotics’ autonomous drone systems which are currently undergoing trials at the 5G@Sentosa testbed, a public-private sector collaboration led by the Government Technology Agency (GovTech), the Sentosa Development Corporation (SDC), and Singtel.
By enabling agencies to trial use cases that improve operational effectiveness and deliver citizen-centric services, the testbed aims to catalyse large-scale public sector adoption of 5G and develop Singapore’s 5G ecosystem ahead of nationwide 5G rollout in 2025.
Singtel plays a key role in supporting the initiative with its purpose-built network and edge cloud infrastructure allowing for 5G application rollout on a mass scale. Singtel has achieved 75% coverage and its 5G network has been named Singapore’s fastest by Ookla the second time running. (Based on analysis by Ookla of Speedtest Intelligence data from Q3 to Q4 2021.)
Conceptualised by the Singtel Brand team, the film will air on Singtel TV and various social media channels from 18 January.
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