Singapore-based Atome expands to Indonesia

  • P2P lending app Kredit Pintar will become part of Atome Indonesia
  • Atome is committed to expand credit scoring to the “credit invisible”


Singapore-based Atome expands to Indonesia


ATOME Financials (Atome), a fintech company working to break down barriers of traditional banking and promote financial inclusivity through artificial intelligence (AI) technology, has expanded to Indonesia and appointed Wawan Salum as chief executive officer of Atome Indonesia.

Salum, the former DBS managing director of consumer banking in Indonesia, will focus on growing Atome’s client and partner base among banks, fintechs, e-commerce, and ridesharing segments, as well as talent acquisition, market expansion, and product development.

Atome is headquartered in Singapore with offices in China, India, Philippines, and Vietnam.

Going forward, Indonesia’s peer-to-peer (P2P) lending mobile app Kredit Pintar will be part of Atome Indonesia.

Founded in 2017, PT Kredit Pintar Indonesia creates and provides personalised financial services through its mobile app. In 2019, Kredit Pintar was recognised as a pioneering AI fintech lending company (Indonesia Fintech and Blockchain category) by the Warta Ekonomi committee. The Kredit Pintar app has been downloaded over 10 million times in Indonesia.

Salum, said: “I’m delighted to join Atome as the company is on the cusp of an acceleration in growth in Indonesia. We have plans to introduce some of our most popular regional products, like APaylater, which launched in Singapore recently, to the Indonesian consumer. We see innovations in payments, credit scoring, and fintech as key drivers of financial access and solutions to the ‘credit invisible’ challenge.”

“Our innovative businesses powered by AI and computer vision will help reach underbanked and underserved segments of the population whose needs have not been well met by traditional financial services. As the middle class grows in Indonesia, there will be tremendous opportunities to move our products and services upstream into more premium segments,” he added.

From his early days in marketing at Citibank, Salum has been knee-deep in the world of banking and finance, and today is a recognised authority in the fintech industry – a perfect fit for his role at Atome Indonesia Holdings. Salum has a strong track record of running established banks and enjoys getting involved in all aspects of the business, from strategy development and execution to drive sustainable financial results.

Prior to serving as head of Consumer Banking Group at PT Bank DBS Indonesia (DBSI), Salum spent more than six years at HSBC in various roles, including Credit Card and Personal Loan Head and Country Marketing head.

His last tenure at HSBC was leading the Consumer Banking group as Director.  

Salum started his career as a marketing manager at General Motors. His rich experience in the banking sector began when he took up a role as card marketing director at Citibank for more than seven years. He then continued his career in banking as Credit Card and Personal Loan Head at ABN Amro Bank N.V in 2005.


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