SAS appoints new head for Asean region

• Tasked to drive growth, profitability for SAS
• Oversee operations, efficiency, revenue growth

SAS has announced the appointment of Derek Seow (pic) as their new head of Asean region.

In his new role, Seow will lead the software analytics firm's Asean region by continuing drive towards growth and profitability, the company said in a statement. 

Additionally, he will oversee streamlining operations by strengthening sub-regional cooperation, to ensure efficient business operations and revenue growth across all offices in the Asean region.

"This is an exciting time for SAS, with digital transformation opening up key opportunities in the region impacting all sectors including finance, government, healthcare and other sectors. The value of leveraging actionable data to improve business strategies is increasingly crucial,” said Seow.

He added that the industry is seeing the impact of analytics in solving the complex challenges of today, such as banking fraud scams or supply chain bottlenecks. 

He also said SAS is also seeing how analytics can elevate and transform the customer experience for businesses, as well as improve delivery of public services for citizens in the region, amidst our other customer successes.

“I look forward to ensuring SAS continues to bring great value to our clients in the ASEAN region, as they harness data analytics to increase business efficiency and growth," he said.

Seow will report to Amir Sohrabi, regional vice president based in Dubai.

“Seow possesses sound credentials as an inspirational business executive in the information services and software industries in Asia Pacific.

"He brings vast experience and a proven track record of driving growth through the development and implementation of dynamic business strategies. He is well placed to maintain and develop the SAS presence with C-level executives and decision makers in the region," he said.

Seow previously spent 14 years leading Gartner Advisory's growth in Asia, after ten years facilitating HP Software's expansion in Asia Pacific and Japan region.