REV Media, Dattel partner to help SMEs do data-driven advertising
By Digital News Asia March 9, 2022
- SMEs expected to gain from data-driven advertising
- Artificial intelligence used for better audience targeting
REV Media Group (RMG) has joined forces with data analytics and consumer intelligence company, Dattel Asia Group (DAG), to set up its own self-serve platform that the company claims will empower small and medium enterprises (SMEs) with data driven advertising.
In a statement, the company said the collaboration offers a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights.
The self-serve platform is said to be powered with artificial intelligence (AI) for better audience targeting. Known as REV Ad Manager (RAM), it allows SMEs to leverage the platform’s data to make more informed marketing decisions.
Rev Media said RAM is designed to be the starting point for running ad campaigns and reaching ideal audiences in order for SMEs to grow their business.
Rev Media said the partnership also provides an opportunity for SMEs to leverage on the 15.8 million unique visitors on RMG’s network audience, reaching 80% of Malaysians monthly and a very special rate as low as RM1,000 with guaranteed 100,000 audience reach.
DAG’s Chief Executive Officer, Ashran Ghazi said, “Targeting the right audience is crucial in any business aspect. We want to come in aid and empower SMEs with data that is actionable and most importantly yield results.”
RMG’s Chief Executive Officer, Samuel Wee said, “Gone are the days where SME business owners and agencies need to traditionally acquire data and create personas to match their audience targeting.
“Our AI-powered recommendation engine will recommend the best media asset that is optimized for your market audience which makes it easier for the agencies and brands”, he claimed.
RAM is offering interested agencies to apply and be a REV Marketing Partner.
Interested applicants may apply here. As for SME brands, work with our REV Marketing Partners to take full advantage of the opportunity.
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