REDtone collaborates with data science firm to drive digital transformation of businesses

  • Combined strengths of REDtone and NIS Technology provides one-stop shop
  • Initiatives under #GrowStrongBiz programme include VR Store for retailers

Dr Farouk Abdullah (left) CEO of Natural Intelligence Technology and Lau Bik Soon, RedTone Group CEO

REDtone International Bhd (REDtone), a subsidiary of Berjaya Corp Bhd and Natural Intelligence Solutions Technology Sdn Bhd (NIS Technology) announced their #GrowStrongBiz partnership program to support the digital transformation of local businesses.

The collaboration positions both entities as the only provider capable of offering end-to-end solution to facilitate enterprise-wide digitalisation that delivers real business outcomes.

The offering encompasses telecommunications network including 5G, cloud, virtual reality (VR), Internet of Things (IoT), analytics driven data visualization, Big Data, Artificial Intelligence (AI), Machine Learning, digital transformation strategy development and road mapping, as well as digital skills training.

REDtone Group chief executive officer, Lau Bik Soon said, “Covid-19 has shown that businesses need to accelerate the pace of digital transformation, including adopting digital technology and increasing employees’ know-how, as the rules of success has clearly changed. To get businesses on board with their digital transformation in support of the government’s initiatives, we are pleased to collaborate with NIS Technology, a data science firm with a regional footprint, and part of the Berjaya Innovation Group.”

NIS Technology CEO, Dr Farouk Abdullah said, “As the speed of change is increasing exponentially, organisations will need to adapt and transform fast to remain relevant. The key factors to a successful digital transformation program include mindset shift, cultural change, understanding the impact of technological change and realigning or redefining your business strategy.

“NIS Technology is delighted to form this partnership that addresses the whole digital ecosystem challenges CEOs face in embracing digital transformation. The combined strengths of REDtone and NIS Technology will provide organizations a one-stop shop for all their digital transformation needs.”

Initiatives under the #GrowStrongBiz program will be rolled out over a period of 12 months. The first involves assisting retailers to develop VR Stores.

“Covid-19 has accelerated the boom of e-commerce with even the uninitiated consumers moving to online shopping. To capitalise on these increasing high number of digital commerce adoptions in Malaysia and across the region, retailers need a new strategy – VR Store.

“The benefits of VR Store are huge. It is immersive, engaging and allows consumers to shop from the comfort of their home. Virtual retail reduces overheads, opens access to new markets, offers potential for rapid growth, and precise consumer intelligence for targeted marketing,” Lau added.

Phase one also includes AI roadshows for CEOs and the introduction of AI enabled Smart Farming capabilities to support Malaysia’s ambitions of being a digitalized nation. Subsequent initiatives under the #GrowStrongBiz program involves investments and partnerships with government-link agencies to accelerate the adoption of smart solutions as part of the nation’s digital transformation process.

More information about #GrowStrongBiz program can be found at www.redtone.com and naturalintelligencesolutions.ai

 
 
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