Recommend, Mah Sing collaborate for designer homes
By Anushia Kandasivam November 13, 2017
- Customisable templated interior designs at a reasonable price
- More such collaborations in the near future
ON-DEMAND home improvement services platform Recommend.my today announced its collaboration with Malaysian real estate developer Mah Sing Group to offer fully-furnished designer home packages for the latter’s Caspia in M Residence 2 development in Rawang.
Caspia comprises two-storey garden homes located within M Residence 2, Mah Sing’s second development project in Rawang, a town in the state of Selangor, about 25km northwest of Kuala Lumpur. The gated and guarded development is targeted at working professionals and families.
In this unique brick and mortar-digital collaboration, instead of purchasing an empty unit, buyers can opt for a unit that comes with an interior design package that can be customisable to their tastes. The templated designs are worth RM150,000 each, but Mah Sing is providing them at an introductory price of RM38,000 until Nov 30.
There are four interior design options for Caspia homes - Scandinavian, Dark Nordic, Modern Contemporary and Minimalist. Each comprise kitchen cabinet, living room, dining room and bedroom build-ins, along with furniture, branded electrical appliances, including a 50” LED TV, air conditioner, built-in oven and smart lighting specially designed by Philips Lighting Malaysia.
The designs are each priced at RM150,000 and is customisable in terms of colours, materials and textures design. The price of these packages can be incorporated into the price of the property. Recommend guarantees that renovation works will be completed eight weeks after unit owners receive the key to their unit.
Recommend Group chief executive officer Jes Min Lua says that Recommend is excited to work with Mah Sing and some of the top interior designers in Malaysia on this project.
“This project is part of their mission to rebrand themselves into a modern and innovative developer, and a way for them to differentiate themselves from others in the industry. It’s also a great way to attract young professionals looking for a modern designer home at a reasonable price,” she says.
“Our target customers value convenience and practicality. This collaboration with Recommend means that our customers can get a new home that is near-ready, with a hassle-free experience when moving in,” says Mah Sing Group managing director Leong Hoy Kum.
“These young families also appreciate interior design as a way to express their individuality. By creating a space that is designed around them, we are living up to our mission to reinvent spaces and enhance lives.”
Caspia is the first of Mah Sing’s properties to benefit from Recommend’s interior design packages. This collaboration will soon extend to other Mah Sing properties.
In addition to interior design, Recommend also offers special moving and cleaning packages to make moving in easy, efficient and stress-free.
“I don’t know of any other such collaboration between a property developer and home improvement services platform,” says Lua.
Lua reveals that this collaboration with Mah Sing is not exclusive; though it is currently the only such collaboration Recommend is involved in, the platform will be collaborating with other developers in the near future.
Outside of working with developers, Recommend is already providing a similar service to customers of its platform through its Home Improvement Centre of Excellence (COE), which, among other services, provides templated interior designs.
The company has bought a range of designs for different areas of a home from interior designers that can then be customised and installed into the customer’s home. This service also comes with an eight-week delivery guarantee.
Mah Sing and Recommend will be organising road-shows for the public to view the Caspia property and experience the designs for themselves. The roadshows will be held at The Curve (Nov 13-19), and Aeon Rawang (Nov 20-26). There will also be a digital social media campaign to raise further awareness of this new concept.