PUC strengthens partnership with Axiata Digital

  • Subsidiaries to collaborate on payments through Presto and Boost e-wallets
  • Advertising collaboration through RedHot Media and ada (analytics, data, advertising)


PUC strengthens partnership with Axiata Digital


ACE Market-listed company, PUC Bhd and Axiata Digital Services Sdn Bhd further strengthened and fortified their existing partnership through two new Memorandum of Understanding signings between PUC’s subsidiaries and subsidiaries under Axiata Digital.

The new MoUs involve RedHot Media Sdn Bhd (RHM) with Axiata Digital Advertising Sdn Bhd (ada) and EPP Solution Sdn Bhd (Presto) with Axiata Digital eCode Sdn Bhd (Boost).

RHM and ada have entered into a partnership of which RHM will be ada’s (analytics, data, advertising) agency to handle all traditional media buying and planning services.

Likewise, ada will be RHM’s agency to provide digital services which include but are not limited to digital media buying, programmatic, social media management and other related services.

The collaboration between Presto and Boost will explore interoperability between the two services, to enable end-users to use their service to make payments or transfers to other end-users.

PUC group managing director and chief executive officer Cheong Chia Chou said, “The signing of these partnerships will further strengthen the Presto App through the provision of a well-rounded platform that is able to meet the demands of the savvy consumers out there in the market.

“These MoUs enable us to take our discussions further for the benefit of our users, and we believe that we are one of the pioneers in this regard. Indeed, the journey is just a beginning for us, and we look forward to continue working hand-in-glove with the Axiata Digital towards developing Smart Technologies for the betterment of the market.”

Axiata Digital chief executive officer Mohd Khairil Abdullah, added, “The signing of these agreements will enable PUC and Axiata Digital to work together more efficiently to provide flexibility and complementary services to each platform. We firmly believe that the structure of the partnership will largely enhance the user experience of our customers and in the long run improve our digital platforms.

“This is a combination of two powerhouses, working together to further elevate the technology industry for the provision of more sophisticated offerings whilst increasing our competitiveness in the markets.”

PUC and Axiata Digital’s maiden partnership was inked on April 19, 2018 with PUC buying equity interest in 11street, Axiata Digital’s online marketplace in Malaysia.

PUC’s investment in 11street further sees the appointment of Cheong, taking the helm as the CEO of 11street.

11street is also jointly owned by SK Planet and Axiata Digital. Taking another step forward, 11street will also deepen its collaboration with Boost to offer products and services to Boost users.

These collaborations will pave the way for PUC to become a leading digital lifestyle technology service provider within a shorter time span.


Related Stories:
Celcom Axiata launches SafeMate
KK Super Mart goes cashless and cardless with Boost
Homegrown e-wallet app, Boost unveils new features


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