MDEC Announces Nora Junita as new CFO, Following Its ‘Reinvent’ mission
By Digital News Asia January 20, 2021
- Best-in-Class Financial Expert will manage and administer financial resources
- 2nd C-Suite hire under plan to bolster MDEC’s reinvention of structure & culture
The Malaysia Digital Economy Corporation (MDEC) announced a key appointment to it senior management team today, naming Nora Junita Dato’ Seri Mohd Hussaini (pic) as its new Chief Financial Officer. Bringing over a decade of C-level experience including with multi-million dollar and regional M&A, business turnaround and change management, especially in telecommunications, she is a finance and strategy professional with over two decades of experience in Europe and Asia, especially the UK, Malaysia and Bangladesh. Nora Junita starts with immediate effect.
“I am truly excited to be part of the sterling team at MDEC, who are working tirelessly to propel Malaysia’s Digital Economy forward and firmly establish Malaysia as the heart of Digital ASEAN. I look forward to being a part of the management team to further enhance MDEC’s effectiveness in navigating challenges together, as we work towards key outcomes for Malaysia.”, said Nora Junita.
This is the second appointment in 2021, which follows MDEC’s ‘Reinvent’ – a strategic change management exercise that was recently launched to inculcate a high-performing and high-impact organisation. MDEC also introduced the Input, Output, Outcome & Impact (IOOI) Valuation Metrics in its planning process to guide future resource allocation and utilisation, as well as to effectively measure the organisation’s socio-economic contribution to society.
Leveraging her experiences in finance and business management, Nora Junita will be working closely with the CEO of MDEC, Surina Shukri, and MDEC’s Management Operating Council, comprising the heads of the four key strategic areas Digital Business, Digital Investments, Digital Talent and Digital MDEC; to drive high impact digital outreach for the society and economy.
“I’m very excited to welcome Nora Junita to Team MDEC. I look forward to starting the year with her and a host of other exceptional talent, as we reinvent MDEC to serve Malaysia by leading the digital economy forward into the Fourth Industrial Revolution. We particularly look forward to leveraging on her expertise in the areas of strategy, finance and change management, as we embark on realising MDEC’s vision for a digitally accelerated society and shared prosperity for all,” says Surina (pic, right).
Commenting on the hire, Dr Rais Hussin, Chairman of MDEC says, “Our new line up of strong C-suite leaders is in line with MDEC’s ‘Reinvent’ agenda, to further accelerate the nation’s leap to embrace 4IR technologies, enabling Malaysians to leverage these technologies for better lives and gearing towards shared prosperity for all.”
Pointing to Nora Junita’s track record for best in class financial management and experience both locally and globally, Rais adds, “I fully expect she will reengineer the Finance Division to facilitate MDEC’s efforts in acceleration of the digital economy for the many, towards Malaysia 5.0. Her quality and experience are certainly something we need to fulfil the nation’s digital first vison, in a progressive and well evaluated manner.”
Nora Junita is a Fellow Chartered Accountant with the Institute of Chartered Accountants in England and Wales and member of the Malaysian Institute of Accountants. She also has Board of Directors experience with private limited companies and is a member of the Institute of Corporate Directors Malaysia and Lead Women.
With extensive experience and a proven track record in successfully formulating financial and business plans as well as strategies for an e-commerce start-up, and an engineering services company, Nora Junita has also provided strategic board advisory services to organisations such as Webe Digital Sdn Bhd under Telekom Malaysia Bhd, Packet One Networks Malaysia Sdn Bhd and Axiata Group Bhd.