- Has over 23 years of experience in corporate sales and marketing
- Brings deep industry knowledge and an extensive network
JET8 on July 26 announced the appointment of Marthin Romero as director of growth and development for JET8’s tokenised social engagement platform in Indonesia.
With over 23 years of experience in corporate sales and marketing, and a long history of senior roles within leading traditional and digital media companies including MTV Indonesia, Astro TV, MNC Group, Viva Group, Ogilvy Indonesia, IMD Group and Adstream Asia —Romero brings to JET8 both deep industry knowledge and the extensive network necessary for JET8’s rapid expansion.
Prior to joining JET8, Romero was sales and corporate marketing director for Masima Radio Network, where he oversaw sales and marketing for 18 radio stations across nine cities in Indonesia.
JET8 CEO Shannon Cullum said: “We are thrilled to welcome Marthin to the JET8 family. With a proven sales track record and a versatile skill set in digital asset management, digital delivery, SaaS as well as advertising and public relations, his deep integration in Indonesia’s media ecosystem will no doubt lead JET8 to even greater success.”
“Having worked in the media space for more than 20 years, I’m excited by the new technology JET8 brings to the advertising model. For the first time, brands can build authentic and engaged communities, leading to direct sales. I look forward to working with JET8’s world-class team as we ramp up efforts in Indonesia,” added Romero.
JET8 builds apps and analytics technology that let brands, agencies, and influencers connect with online communities.
JET8 turns social media users into empowered creators and consumers, and allows brands and agencies to target, publish, and track the life of branded content.
Using JET8’s social currency, JETS, users are rewarded for their influence as they engage with the brands and communities they love on social media.
The JET8 peer-to-peer network is currently utilised by over 50 global brands and marketers including Procter & Gamble, Unilever, Nestlé, Coca-Cola, Pepsi and McDonald’s.
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