Malaysian digital insurance marketplace, launches

  • Chatbot-like online interface offers choices of personalised insurance within two minutes
  • Tune Protect’s personalised general insurance products will be offered on


Malaysian digital insurance marketplace, launches


MALAYSIA’S digital insurance marketplace,, was launched on Dec 6, providing Malaysians with an innovative way to get insured in two minutes.

In conjunction with the launch, also announced its partnership with Tune Protect Malaysia, the first agency online retail portal of the general insurance market in Malaysia.

The launch at Aloft Hotel Kuala Lumpur was attended by chief operating officer of FatBerry, Martin Khu, chief executive officer, Priscilla Lim, chief executive officer of Tune Protect Malaysia, Khoo Ai Lin as well as representatives from Tune Protect Malaysia and FatBerry. is an insurtech start-up which encourages and helps users in finding and purchasing the best-fit insurance online through a fast and intuitive chatbot-like interface.

The partnership defines FatBerry’s and TuneProtect’s mission to empower consumers by providing an innovative digital purchase platform for insurance in this increasingly tech-savvy world.

The collaboration will kick start with Tune Protect’s personalised general insurance products offered on – namely Motor Insurance, Travel Insurance and PA Insurance.

“Our partnership will provide consumers with an easy-to- use online tool to understand and find the right insurance. FatBerry’s technology platform is truly innovative, fast and user-friendly” said general manager of the Region Representative of Tune Protect Malaysia, Choo Hock Soon.’s chatbot-like online interface provides consumers with choices of personalised insurance that is catered to their needs within two minutes.

Consumers can subsequently decide and pick the insurance products of their choice to complete purchase online with various integrated payment options.

With the detariffication of the insurance industry in Malaysia since July 2017, FatBerry believes in providing transparency and options to consumers via its online interface that can help consumers make informed decisions.

The simple to navigate consumer dashboard also enables consumers to retrieve their quote and policies online easily.

“FatBerry believes in empowering end-to- end consumers to make effective decisions, by providing this platform of convenience that helps consumer to save time and money” said Lim.


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