- Set up only in 2012, has already penetrated Singapore market
- Opens new facility in Manila, announces pact with Versatech
MALAYSIA’S ComputerAsia Sdn Bhd (CompAsia) announced it has opened a newly-built refurbishing facility in Manila, marking its entry into the Philippines.
As an IT Asset Disposition (ITAD) company, CompAsia removes data from, and repairs, rebuilds, refurbishes and re-markets used consumer electronics such as laptops, desktops, servers, PC monitors, tablets and smartphones.
The refurbished machines and devices are sold directly to consumers via its online retail store and its distribution channels.
The company was set up in 2012 and has already expanded into Singapore, it said in an official statement.
“Our Philippines’ move today can help consolidate our regional strategy which is to expand into the international markets to become a leading ITAD provider in Asia,” said founder and chief executive officer Julius Lim.
“Refurbishing is about renewing and restoring to a new and better condition and appearance – when we refurbish our PCs and consumer devices, we carefully examine the components, upgrade, replace or repair the non-working parts before sending them for a thorough cleaning process.
“However, CompAsia is not only focusing on recovering value in IT assets. Essentially we are set up to champion a green IT strategy that promotes extending the lifecycle of consumer electronics in order to reduce environmental risk.
“Our customers are not only price-conscious but they are also concerned about how their buying and usage behaviour can help reduce carbon footprints and their impact on the environment.
“We believe an easy, cheap and environmentally- friendly way to recycle PCs and consumer devices is to simply re-use them instead of discarding and adding them to the growing mound of computer equipment waste,” he added.
According to Lim, the new refurbishing facility in the Philippines is custom-built like its Malaysian facility to undertake comprehensive ITAD and refurbishing services such as secure data removal, in compliance with global standards for data cleansing and environmental regulations.
In conjunction with the opening of its ITAD facility in the Philippines, CompAsia also announced a collaboration with IT distribution company Versatech International Phl to help consolidate and capture the Philippines secondary or used market for consumer electronics.
“Versatech International has the necessary established distribution channels and a deep understanding of the secondary consumer electronics market there,” said Lim.
Versatech International managing director Stephen Yu said, “Versatech will provide the right depth and expertise to effectively market CompAsia products to consumers here who are looking for quality refurbished PCs and personal consumer devices.
“Our ultimate goal is to deliver an optimal customer experience for CompAsia’s refurbished products and to ensure its brand is viewed positively by all major consumer marketplaces in the Philippines,” he added.
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