Macrokiosk allocates US$705k subsidy to help Malaysian SMEs digitalise their businesses
By Digital News Asia July 23, 2020
- Provides a stepping stone for SMEs to more quickly adopt digitalisation
- Quick integration to Macrokiosk’s BOLD. digital solutions as a service
Macrokiosk announced 22 July that is has allocated a US$705,000 (RM3 million) subsidy to help small and medium enterprises (SMEs) in Malaysia to embrace digitalisation through its BOLD. for SME initiative. The company, a leading Digital-as-a-Service player in Asia celebrating its 20th anniversary this year, says this is in line with their efforts to assist Malaysia’s SMEs to restart their businesses following the Covid-19 pandemic and the movement control order (MCO).
The allocation of the subsidy is meant to provide a stepping stone for SMEs to more quickly adopt digitalisation and integrate digital solutions into their existing business models.
“We recognise that SMEs today need digital solutions that are easy to implement and enable quicker sales conversion,” says Macrokiosk Group cofounder and chief corporate officer, CS Goh (pic, left).
“Selling and buying over social platforms, also known as chat commerce, have become a norm amongst small businesses and their customers. With our payment solution, businesses can quickly close a sale by sending their customer a link comprising a digital invoice and multiple payment options. Payment can be made by the customer through a few clicks and the sale is completed there and then.”
Once a sale has been made, the next step for businesses here is to focus on customer retention and loyalty, Goh adds.
“That’s where our communication and customer relationship management solution come into play. Businesses can reach out to their customers through SMS, email, WhatsApp and Viber, to name a few, whether for the purpose of replying to their queries, notifying them of new promotions, issuing rewards and vouchers, or simply sending a thank you note – all of which can be easily executed via our platform.”
The subsidy isn’t all that SMEs can leverage on Macrokiosk to optimise their businesses for the digital marketplace. They can also tap into the company’s range of digital solutions, such as one-time passwords for secure authentication to verify their customers, or configurable interactive chats to provide instantaneous and dynamic support services to their customers on their preferred messaging platform
Macrokiosk’s BOLD. for SMEs initiative seeks to empower SMEs with what it takes to restart and create sustainability in their businesses with its scalable digital solutions as-a-service.
“All our digital solutions, which are conceptualised, innovated and created by Malaysian talents, now serve millions of users worldwide on a daily basis. As such, we hope to play a role to support Malaysian SMEs in their digital transformation as we weather the challenging times ahead, together,” Goh concludes.
SMEs who are keen to leverage BOLD. digital solutions can reach out to https://macrokiosk.com/boldforsme to onboard a range of subsidised plans in the areas of Communication, Authentication, Engagement and Payment.