GHL expands BNPL footprint across Asean with Atome

  • Offers BNPL option to customers in Malaysia, Thailand, Philippines and Indonesia 
  • Provides consumers spending flexibility, enables merchants to increase sales

GHL expands BNPL footprint across Asean with AtomeGHL group’s payment touchpoints across Malaysia, Thailand, Philippines and Indonesia will now be able to offer Buy-Now-Pay-Later (BNPL) payment option to consumers, following a partnership between GHL and BNPL platform Atome.

In a statement, the group said the regional partnership enables more merchants across Malaysia, Thailand, Philippines and Indonesia to offer BNPL payment options to consumers, and addresses increasing consumer demand for deferred payment methods. 

This alternative payment solution will further enhance customers’ shopping and payment experience, and at the same time, support local retailers and businesses across the region with increased sales amidst the retail crunch during the Covid-19 pandemic, it said.
“The pandemic-driven shift to online shopping has created an urgent need to improve and boost the ecommerce customer experience,” said Sean Hesh, GHL’s group chief executive officer (CEO).

“This partnership will broaden the payment experience across thousands of point-of-sale checkouts, with the right assortment of payment options, throughout GHL’s vast merchant network in the region,” he added
The group claimed that merchants In Malaysia and Singapore who opted for Atome’s BNPL, which offers consumers the option of spreading their purchases into three easy monthly repayment at zero-interest, experienced an average 17% increase in their ticket order size.

“We’re excited to partner with GHL to expand seamless BNPL acceptance for online and offline merchants across the region,” said David Chen, CEO of Atome

“Our regional partnership will support merchants in enabling a superior shopping and checkout experience for consumers, both in store and online websites, which in turn will accelerate merchant business growth and recovery as we emerge from the Covid-19 pandemic,” he added.


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