Celcom collaborates with LG Plus, Media Prima to deliver 5G content, services
By Digital News Asia October 21, 2021
- Partnership will explore 5G content, services cutting across VR & AR technologies
- Collaboration aimed at delivering Korean entertainment and local content
Celcom Axiata Berhad (Celcom) announced that it has collaborated with LG Uplus Corp, a South Korean cellular carrier under LG Corporation, and Malaysia’s Media Prima Berhad to explore potential 5G content and services cutting across VR and AR technologies for Malaysian consumers.
In a statement, Celcom said with the rising trend of video streaming for various lifestyles amongst Malaysians today, the collaboration aimed towards the delivery of digital Korean entertainment content and local content such as travel vlogs, using augmented/virtual reality (AR/VR) technology and 5G.
“Utilising 5G technology with a greater network capacity, faster speed and lower latency, Celcom is set to drive the 5G content ecosystem in Malaysia focusing on entertainment, gaming, education and productivity.
“As 5G services are scheduled to be available in Malaysia by end 2021, Celcom aims to collaborate and explore with more technology players and position 5G products with bundled services which includes 5G mobile plans, 5G devices and 5G home plans,” Celcom said, in a joint statement.
LG UPlus demonstrated the world’s first 5G service in December 2018.
The company has heavily invested in developing more enjoyable 5G-based content services that run on the next-generation network, which promises low latency and speeds up to 20 times faster than LTE.
Celcom said it continues to lead efforts to establish a 5G ecosystem through its diverse contents and investments that can be used for a variety of content including entertainment, education, home training and games.
LG Uplus is working on exporting its 5G network-based content and technological know-how to overseas carriers to create a more competitive business model and expand its presence, it said.
Idham Nawawi, chief executive officer of Celcom Axiata Berhad said Celcom’s collaboration with LG Uplus and Media Prima signifies the company’s eagerness to deliver 5G content and services for both local and international contents to our Malaysian consumers.
“Celcom has conducted more than 40 pilot 5G use cases that involved various industry verticals and enterprises, enabling us to learn better about how 5G technology can be applied to create solutions, implement digital applications and services for consumers.
“Celcom will work closely with LG Uplus and Media Prima on the delivery of 5G applications and digital experiences, as we believe in collaborating across industries as the way forward for converged connectivity,” he said.
Yoon Ho Choi, vice president of XR Service, LG UPlus Corp, said “We are delighted to be working with Malaysia’s telecommunications industry leader and give access to LG UPlus’s content.
“Once Celcom launches its 5G services, we expect to provide more users with high-quality 5G content services and allow them to enjoy LG UPlus’s rich and diverse VR and AR entertainment content.
Rafiq Razali, group managing director of Media Prima said 5G will definitely bring forward a new way on how we think about connectivity and content.
“At Media Prima, we are always looking for ways to push boundaries, and we are excited to have new and innovative ways for audiences to consume our content. This is a moment to celebrate the arrival of high-quality content for the masses, and the boundless connectivity for all Malaysians now and for generations to come,” Rafiq added.
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