Avaya appoints Sami Ammous as managing director Asean

  • Work with customers, partners to help them achieve digital transformation goals
  • Previously led the Sales Engineering organisation in Asia Pacific


Avaya appoints Sami Ammous as managing director Asean


AVAYA on Sept 19 announced the appointment of Sami Ammous (pic) as managing director, Asean. 

Ammous will be responsible for growing Avaya’s business and presence in Indochina, Indonesia, Malaysia, the Philippines, Singapore, Brunei and Thailand, working closely with customers and partners to help them achieve their digital transformation objectives.

Ammous previously led the Sales Engineering organisation in Asia Pacific, where he provided technical and business consulting in digital transformation, technology adoption and emerging architectures to C-suite leaders across the region.

Since joining Avaya in 2006, Ammous has held a number of strategic positions, particularly in transformation projects for telecom providers, financial services organisations, government bodies and retailers.

Organisations across the growing but highly diverse Asean region are facing challenges to evolve digitally and move agilely in today’s competitive markets, with digital transformation taking a more prominent place in companies’ agendas, in an effort to improve customer interaction and employee efficiency.

Avaya is a technology partner with leading customers on their transformation journeys, working hand in hand on affecting change.

“As the home to some of the fastest growing economies in the world, Asean is in an exciting phase of its development. Sami Ammous has a rich understanding of the region’s unique business challenges and a wealth of experience in helping organisations transform how they deliver customer and employee experiences to fuel their success. I have no doubt that he is the right person to scale and accelerate Avaya’s business in this very important region,” said Avaya International president Nidal Abou-Ltaif.

“A region that sits on the intersection of traditional values of personal interaction, and the accelerated adoption of emerging technology, Asean is home to some of the world’s leading companies as well as innovative new entrants in the market. Asean’s diversity invites open, flexible solutions, a perfect fit with Avaya’s strategy of helping companies engage their customers and internal teams in more meaningful ways,” said Ammous.


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