Astro strengthens its aggregator play with Netflix partnership
By Digital News Asia June 24, 2021
- Customers can bundle Netflix with Astro packages, enjoy greater value
- Heralds another step towards building a sustainable business model
On the heels of its Disney+ Hotstar introduction on June 1, Astro announced another significant partnership today with Netflix that will bring the latter’s global streaming service to Astro’s platform, providing Astro customers with an even more enriching entertainment experience.
The partnership with Netflix further reinforces Astro’s successful strategy to position itself as an aggregator of streaming platforms which complement its rich domestic/vernacular content. A research report issued recently by Citi Research describes this strategy as a positive step towards building a sustainable business model for Astro.
Astro customers will soon be able to enjoy seamless access to Netflix on their Ultra Boxes, first at launch, and on connected Ulti Boxes in the coming months, thanks to the exciting new features that integrate the popular global streaming service onto Astro’s platform.
With this partnership, Astro and Netflix customers in Malaysia can enjoy greater convenience by having Netflix with their Astro subscription, providing easy access for payment in a single bill, at the best value.
Henry Tan (pic), Group Chief Executive Officer of Astro said, “Our partnership with Netflix consolidates Astro’s position as the No.1 entertainment destination for Malaysians by offering the best streaming services alongside our own best-loved originals, vernacular signatures, live sports and local blockbuster movies. Our announcements to date will extend our leadership in delivering the best entertainment experience to Malaysians.”
Tony Zameczkowski, Vice President for Business Development APAC, Netflix said, “From Hollywood films like Army of the Dead, to top series like La Casa de Papel from Spain, Lupin from France, and great Korean dramas like Vincenzo, we believe that great stories can come from anywhere and be loved everywhere. I’m thrilled that our partnership with Astro allows us to bring a world class multi-device entertainment experience to more Malaysians.”
Look out for more details and register your interest via https://astro.com.my/Netflix