Anam opens SEA hub, secures investment from Malaysian businessman
By Digital News Asia February 17, 2016
- 66% of app-to-person traffic goes unbilled by mobile network operators
- Operators missing out on revenue opportunity of US$1-per-subscriber
DUBLIN-based Anam Technologies Ltd said it has secured a “multimillion-dollar” investment from Malaysian businessman Mohd Razali Abdul Rahman, executive chairman of the Peremba Group of companies, to assist the company’s expansion in the region.
Anam recently established a representative office in Kuala Lumpur to further build out its sales and managed services presence in the region, as well as to enhance support to existing customers in Asia, it said in a statement.
The global A2P SMS (app-to-person short messaging service) market is forecast to grow beyond US$70 billion by 2020, with the largest single market being Asia Pacific with a current market share of 42.2%, Anam said, without citing its source.
It is estimated that up to 66% of A2P traffic goes unbilled by mobile network operators (MNOs), reaching subscribers over what are known as grey routes. Anam provides a blend of A2P technical and business services, with optimised firewall technology.
“The potential for Anam in Asia is tremendous and the new regional office in Kuala Lumpur demonstrates our commitment to servicing secured contracts and facilitating future growth,” said Anam chairman Darragh Kelly.
“Spam and unbilled A2P revenue are a huge problem, but equally, a huge opportunity for MNOs. From experience, Anam estimates that Asia’s MNOs are missing out on income of up to US$1 per subscriber per year in unbilled revenue,” he added.
Mohd Razali’s investment in Anam is his second involvement in an Irish company. In 1994 he acquired the engineering and construction firm MF Kent Ltd, which was rebranded to Kentz.
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