Media

Astro Radio in tie-up with Waze
Astro Radio has announced a partnership with Waze, saying it was the first local radio station to use the mobile app to bridge traditional media with social networks and crowdsourced content to augment radio traffic reporting.
Singapore’s Yoose recruits regional head for EMEA
Singapore-headquartered global ‘hyperlocal’ mobile advertising network Yoose has announced the appointment of Firas Saeddadin as regional head for Europe, Middle East and Africa (EMEA).
On mobile, Criteo gets personal with permission
To help meet the needs of businesses seeking to engage via mobile channels, digital performance advertising agency Criteo introduced its in-app advertising solution in January. Gabey Goh looks more deeply at the implications and the promise.
World Cup most social sporting event ever: Adobe Digital Index
New data from Adobe Inc has confirmed the 2014 FIFA World Cup is the most social sporting event ever, surpassing the Sochi Olympic Games and the 2014 Super Bowl, which comes as no surprise to most of the world.
Says.com and AllsportzAsia team up for World Cup
Malaysians will be able to experience the World Cup Finals in a multitude through a live football portal that Says.com has set up in collaboration with AllsportzAsia.
Malaysia leads in RTB market spend for 2014: Magna Global study
Emerging markets in Asia show the fastest programmatic growth in 2014 with a total spend of over US$500 million, up 73% from 2013, according to a new study by Magna Global.
IPG Mediabrands launches e-commerce outfit Ingenuity
Media agency IPG Mediabrands has launched Ingenuity, an e-commerce unit under its World Markets Asia cluster that will bring end-to-end online solutions to its clients in South-East Asia, Hong Kong, Taiwan and Korea.
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their products and services. Edwin Yapp speaks to digtial ad agency Criteo to find out why this is no longer true. 
Unifying customer engagement practices with IBM ExperienceOne
IBM has announced IBM ExperienceOne, a new integrated portfolio of cloud-based and on-premise offerings that it said helps clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.
New branding for Acer as it seeks to transform itself
Acer Inc has unveiled a new visual identity or branding as it seeks to transform itself from a hardware company into a ‘hardware + software + services’ company in the wake of management shakeups and financial struggles.
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Download Digerati50 2018-2019 PDF

Digerati50 2018-2019

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