Media

Don’t fall behind the mobile video revolution
Just as photos defined an earlier generation of mobile usage, on-demand ‘anytime anywhere’ video has quickly become part of our media consumption habit and promises new types of marketing opportunities, writes BuzzCity founder Dr KF Lai.
Media fragmentation an opportunity for advertisers: TNS
Media fragmentation has often been described as one of the biggest brand challenges of the digital age for marketers, but it is also a great opportunity for brand owners and creative agencies, according to market research firm TNS.
GetResponse sets its sights on Asean
Polish-based Implix has officially launched its GetResponse email marketing platform in Asean, saying that the increasingly savvy use of email marketing in the region spurred the company to extend support for languages such as Bahasa Melayu, Chinese and Thai.
Facebook’s new rules, and what they mean for businesses
The four selling points for using Facebook for your business are not getting you any closer to your KPIs, writes Jagdish Singh Malhi, who also explains why.
Widening digital marketing gap in APAC: Adobe research
New research has confirmed widening gaps in digital marketing maturity across Asia Pacific (APAC) and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents, Adobe Inc said in a statement.
Mobile travel bookings taking flight, APAC leads the way
Mobile bookings for travel grew faster than desktop at 20% versus the latter’s 2% over the first six months of 2014, with Asia Pacific leading the way, according to digital performance advertising agency Criteo.
Astro scores in all major indicators
Growth in key areas including revenue, net profit and EBITDA margin Viewership hits record high, thanks to FIFA World Cup 2014  
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to survive the new types of online advertising models entering the picture as well.
ThoughtBuzz launches unified social media analytics platform
ThoughtBuzz, the analytics arm of To The New, has launched a unified social media management and analytics platform for brands and enterprises.
Zocial survey reveals best times to target different social media users
Online monitoring and analytics service provider Zocial Malaysia Sdn Bhd recent survey on Malaysian social media behaviour reveals the best times to target different types of users, the company said in a statement.
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