Digital media group Rev Asia Bhd, listed on the ACE Market of Bursa Malaysia, is discontinuing certain print and digital publications in its stable, as its publishing business sees a slide in revenue.
Indonesia posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014.
Marketers are grappling with the complexities of creating a customer experience-friendly culture but are aligned in their determination to differentiate their business through customer experience.
Opera Mediaworks plans to expand in the fast-growing Asia Pacific region and has hired a new managing director to tap the business opportunities here.
MyTV has unveiled its business plan for its digital terrestrial TV play. By charging RM12 million a year per channel to broadcasters, will it be easy for MyTV to recoup its multibillion-ringgit investment? Goh Thean Eu finds out from MyTV chief commercial officer Haniza Ros Nasaruddin.
Singtel, Sony Pictures Television and Warner Bros. Entertainment said they have established Hooq, a joint venture startup that will offer a regional over-the-top (OTT) video service in Asia.
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last week that Axiata Group Bhd signalled its serious entry into the space with a strategic alliance with a US-based ad tech company.
Programmatic media trading platform AdzCentral, digital advertising services firm Better and ad-tech distribution company Asia Digital Ventures have merged to form CtrlShift, a new independent marketing technology company.
Singtel Advertising and UK-headquartered Kantar Media have jointly announced the introduction of Return Path Data (RPD) technology as a part of Singtel mio TV’s new television audience measurement platform.
Singapore’s MediaCorp has announced the appointment of Dr Francis Yeoh to spearhead the next phase of its Mediapreneur incubator programme aimed at media startups.