Tokyo’s Adways in mobile games pact with Singapore’s Quest Drop
By Digital News Asia February 10, 2016
- To support mobile game developers and publishers focusing on the region
- SEA mobile game revenue hit US$673mil in 2015, to reach US$1.3bil by 2017
JAPAN’S Adways Inc said it has invested in Singapore-based game developer Daylight Studios Pte Ltd and will be partnering with its wholly-owned subsidiary Quest Drop Pte Ltd, a mobile games publisher, operator, and service provider in South-East Asia.
This partnership aims to support mobile game developers and publishers focusing on the region, Adways said in a statement. Financial terms were not disclosed.
South-East Asia is gearing up to be a key battleground for mobile games, Adways said. According to Newzoo, mobile game revenue in the region reached US$673 million in 2015 and will approach US$1.3 billion by 2017.
“By combining our online marketing services and Quest Drop’s end-to-end publishing services, we believe we can strongly support more mobile game developers to enter South-East Asian markets,” said Adways head of global business Nobu Noda.
Besides being a South-East Asian mobile game publisher, Quest Drop has established an infrastructure that provides a complete suite of services to support game publishing into South-East Asia,
This ranges from device and user testing, game localisation, live operations, customer support, to community management, and local marketing, according to Adways.
It has also established its first branch office in Bangkok, and aims to set up two further branch offices in Indonesia and Vietnam.
“This partnership between Adways and Quest Drop marks the beginning of a stronger and more robust offering of publishing support for all publishers in the South-East Asian region,” said Quest Drop chief executive officer Don Sim.
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