Leading Philippines oil company Petron adopts Anaplan platform
By Digital News Asia September 19, 2014
- Oil company took on ‘Anaplan Challenge’ which involves free prototype
- Cloud-based platform to be used for sales and demand forecasting
PHILIPPINES Stock Exchange-listed oil refining and marketing company Petron Corp has selected San Francisco-based Anaplan's business planning and execution solution for its sales and demand forecasting.
Anaplan's planning and execution capabilities enable customers to collaborate and execute on plans across the organisation, the US company said in a statement. Financial details were not disclosed.
Without technical assistance, Petron's business users have streamlined their planning and demands forecast processes, and are currently managing the Anaplan platform, it added.
Petron initially embarked on the ‘Anaplan Challenge,’ where Anaplan will build a prototype in a matter of days, with no cost to the customer. Anaplan's team built their applications in a couple of days, complete with fully functional sample processes and reports, it claimed.
Anaplan's cloud-based platform is built on the patented, in-memory HyperBlock data engine delivering unparalleled immediacy, flexibility and scale.
Anaplan unifies data from across the organisation in a secure cloud/ SaaS (Software-as-a-Service) platform and interconnects plans to deliver visibility into the planning process.
“Petron's decision to implement Anaplan is proof that successful and innovative companies in Asia are searching for more powerful business planning and execution tools,” said Anaplan Asia manging director Samir Neji (pic).
“With the power of Anaplan, we are confident Petron will continue to stay ahead of critical business events, rapidly model potential impacts and course correct on the fly,” he added.
In the Philippines, Petron has nearly 40% of the total market and a retail network of over 2,200 service stations, larger than two of its closest competitors combined.
Food and beverage giant San Miguel Corp holds a 51% stake in Petron, with 40% held by the Ashmore Group and the remainder owned by the public.
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