P1 shows how SMEs can ‘Google+’ their reach
By Digital News Asia July 31, 2012
- Explores latest Internet technology during live corporate event
- Hangouts on Air made available to Malaysians in May
WIRELESS broadband provider Packet One Networks Sdn Bhd (P1) showed how local small and medium enterprises (SMEs) can take advantage of the latest technology to engage their customers when it used Google+ Hangouts on Air to broadcast a recent corporate event live over the Internet.
Doing so saw it receiving enquiries from as far as New Zealand, the company said in a statement.
The event themed “Thriving your business in the digital world,” was aimed at reaching out to local SME owners to take advantage of technology specifically in the telecommunications industry to propel their business in the digital world.
P1 chief executive officer Michael Lai (pic) said at his session at the event, which had the theme Thriving Your Business in the Digital World, that “as technology becomes a key driver to growing a successful business, entrepreneurs must embrace technology to leverage on their business partners, products and services, as well as their brand.”
“We want to set an example by giving fresh and innovative ideas to businesses. This is one way they (SMEs) can be far-reaching and no longer confined by geographical boundaries.
“The best part is it does not cost a lot of money,” he said.
Sajith Sivanandan (pic), country manager of Google Malaysia, said, “Last year, we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live on the Internet for all the world to see.
“Since May this year, we have made it available to Malaysians and it’s fantastic to see people and brands like P1 make use of the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals or brands broadcast live, the results can be truly remarkable.”
Hangouts on Air is a free service on Google+ that allows people and brands to broadcast publicly, Google says.
By checking "Enable Hangouts On Air," they can broadcast their live Hangout – from the Google+ stream, their YouTube channel or their website – to the entire world. Once off the air, Google uploads a public recording to their YouTube channel, and to their original Google+ post for easy sharing and re-sharing even after the broadcast is over.
The P1 event aimed at reaching out to local SMEs to educate them on how technology such as Google+ Hangouts on Air can be a great tool to minimize operation costs, the company said.