Interactive Advertising Bureau

Native ads are on the rise in mobile, due in part to click through rates almost five times higher than traditional display ads.
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
Digital advertising measurement levels in Singapore are below average, senior marketers told an Interactive Advertising Bureau (IAB) Singapore study.
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Download Digerati50 2018-2019 PDF

Digerati50 2018-2019

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