Media
Effective Measure unveils mobile survey and measurement solution
Effective Measure (EM) has unveiled a new mobile offering it said was designed to provide businesses with deeper understanding of their growing mobile users.
SEA programmatic video market steadily growing: TubeMogul
The South-East Asia programmatic or automated video advertising market grew steadily in the first quarter of 2014, with most of the key countries notching up inventory growth of at least 10%, said digital branding software company TubeMogul.
Tim Fleming joins iCar Asia as general manager of media
iCar Asia Pte Ltd has announced the appointment of Tim Fleming as general manager of media.
Young Filipinos take to social media, banking topics predominate
With an Internet population expected to grow to 41 million In 2014, more people in the Philippines are taking to social media sites to voice their opinions and thoughts, including issues concerning the banking, financial services and insurance industry (BFSI) in the country.
Baidu pact for M'sian businesses to reach China’s booming Net market
Malaysian Internet marketing company Locus-T has signed a memorandum of understanding with China search powerhouse Baidu, which they said would give Malaysian entrepreneurs and businesses an all-new digital platform to reach out to China’s businesses and consumers.
Mobile advertising up, m-banking in ho-hum stage: BuzzCity report
Mobile advertising network BuzzCity said more than 83.3 billion ad banners were served across its entire network in the first quarter of 2014, a 15% growth from the previous quarter, and added that mobile banking is seeing increasing adoption but is going through a stage of apathy amongst users.
Carousell partners with BluInc Media, launches SheShops Marketplace
Carousell has expanded its partnership with SPH Magazines via its subsidiary BluInc Media to bring over 1.6 million fashion and beauty sales listings to the digital editions of selected magazines in Malaysia.
TuneCore in distribution deal with subscription service KKbox
As of May 1, music distributed through TuneCore will be available to consumers throughout Japan, Singapore, Thailand, Taiwan, Hong Kong, Macao and Malaysia as part of KKbox's digital music subscription service.
Vserv.mobi launches search-intent mobile ad platform
Vserv.mobi has launched Search Intent Ads, a new advertising format that it said integrates the power of search into mobile ads.
FB ad business grows, Twitter’s revenue per visitor dips: Adobe report
In the first quarter of 2014, Facebook’s ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20% and 41% respectively.