Media

US-based Adknowledge and Axiata in pact to tap Asia’s mobile ad market
US-based advertising technology company Adknowledge Inc said it has entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Bhd, one of Asia’s largest telecommunications companies.
APAC advertisers to increase spend on data-driven buying in 2015
Audience- and data-driven buying is beginning to build momentum in Asia, with 65% of the ecosystem already delivering campaigns in this way, according to the latest Programmatic and Data survey from MediaQuark.
Innity and Yahoo in SEA reseller partnership
Online media and advertising technology provider Innity has announced a key reseller partnership with Yahoo in South-East Asia.
MCIL Multimedia goes big on video, partners with Brightcove
Brightcove Inc, which provides cloud services for video, announced that MCIL Multimedia, a company that operates Malaysia’s leading Chinese news portals including sinchew.com.my, has selected Brightcove’s Video Cloud platform to power video for two of its newly-launched Web properties, Pocketimes.my and LogOn.com.my.
Zeno Group and Online Marketing Institute launch digital e-learning programme
Zeno Group and The Online Marketing Institute (OMI) have announced a partnership to deliver the ‘Asia Digital Marketing Essentials’ e-learning and certification programme.
Media habits: Enter the binge-watching Malaysians
Todd Ashton, president of Ericsson Malaysia and Sri Lanka, makes a prediction on telco plans being led by data instead of voice in 2015. Karamjit Singh looks at the reasons why.
Innity partners with Apex Network to expand display network
Digital media network and technology provider Innity and Apex Network have announced a partnership that they said would give Innity’s clients the opportunity to reach out to an exclusive network of affluent professionals in the Asia Pacific luxury market.
Telephone still key element in customer service: Survey
The use of social media and mobile apps for customer service has doubled since 2011, but according to NICE Systems’ Global Customer Experience Survey, 88% of customers still elect to pick up the phone and call, the company said in a statement.
The digital/ mobile revolution: Malaysian marketers are laggards
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
Telenor, SPH and others combine forces on classifieds platform
South Africa’s Naspers Ltd, Norway’s Schibsted Media Group and Telenor Group, and Singapore Press Holdings have agreed to establish joint ventures to develop their online classifieds platforms in four key markets: Brazil, Indonesia, Thailand and Bangladesh.
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