Digital Marketing

Despite gaps, APAC marketers confident of digital abilities
Significant differences are starting to appear between Asia Pacific countries according to the results of the second annual Adobe APAC Digital Marketing Performance Dashboard conducted by the CMO Council in partnership with Adobe.
clickTRUE now authorised Google Analytics Premium reseller in APAC
Google Analytics Certified Partner (GACP) clickTRUE announced a new strategic relationship where it will act as a Google Analytics Premium authorised reseller in Asia Pacific.
Newly-created Rev Asia gets RM1mil campaign with Heineken
Rev Asia, established by the merger of select Catcha Media subsidiaries and Says Sdn Bhd on Oct 8, said it has landed its first integrated content marketing and advertising campaign.
Catcha and Says merger complete with birth of Rev Asia
Following the completion of the merger between certain Catcha Media Berhad (Catcha Media) subsidiaries and Says Sdn Bhd on Oct 8, a new company, Rev Media Equity Holdings Sdn Bhd (Rev Asia), has been formed.
5 ideas for the future of advertising
An entire generation is now defined by the web, mobile, and social, and this ‘Generation C’ cares deeply about creation, curation, connection, and community. To keep up with this generation, advertisers need to move just as fast as consumers in adopting new technology, writes Susan Wojcicki of Google.
Innity gets its game on with Gigya partnership
Innity has announced a partnership with Gigya that will enable advertisers and publishers to leverage and integrate permission-based social data, social plugins and gamification features into their marketing efforts.
Digital marketing: More than just about the numbers
For brands, the digital realm needs to be more than just a numbers game, and success should be measured by the real impact on lives of a brand’s online community, writes Alex Ooi.
Bringing big data ‘oomph’ to digital marketing
Media-buying startup AdzCentral and data management solutions provider Krux have announced a strategic partnership to deliver a full-service and real-time solution for online marketers, publishers and content providers to manage consumer data.
Digital marketing double-certification course in Aug
ClickAcademy Asia, in partnership with Marketing Magazine, will launch what they said was the first ‘double certification course’ in digital marketing in August.
Catcha and Says.com formalise merger agreement
Catcha Media Berhad has confirmed that the final agreements with Youth Asia Sdn Bhd to merge certain assets with Says Sdn Bhd, the owner of Says.com, have been formally signed.
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021