Astro’s eSports channel to organise exclusive meet and greet session for fans with top DOTA 2 players on Jan 7
Interactive advertising for the digitally-savvy consumer
Astro announces the launch of eGG Network, in Australia via Fetch TV.
Hooq strengthens its senior leadership by appointing Michael D’Oliveiro as the company’s country manager for Singapore.
Astro Malaysia Holdings Bhd and StarHub Cable Vision Ltd have entered into a partnership to offer Go Shop, a 24/7 shopping destination on TV, online and mobile to customers in Singapore.
The Southeast Asian eSports scene is set to explode and brands in the region should take advantage of the wealth of opportunities offered by the industry to grow their audience base.
Astro announced results for the first half of the financial year ending Jan 31, 2017, with year on year (YoY) modest growth in revenue and PATAMI, underpinned by better performance in e-commerce and Adex. EBITDA decreased 6% y-o-y primarily due to currency depreciation impacting content costs.
Malaysia’s largest pay-TV operator, Astro has big plans for the e-sports segment, and the launch of its 24/7 dedicated channel is only one component.
After three years of behind-the-scenes building, Malaysian company Ideate Media is ready to take the local creative content scene to the big stage of international markets, with a series to air on BBC America.
Astro recently reported its Q1 2016 results, and while its top- and bottom-line appear strong, Goh Thean Eu looks at the other aspects of its business.