DNA on BFM: A tale of three marketplaces
Today’s segment saw Karamjit Singh talking about his conversation with Ensogo CEO Krzysztof Marszalek, about Shopee introducing its own ‘university,’ and about SushiVid trying to create a marketplace to connect brands to YouTubers.
A video tells your story better: SushiVid to brands
KL startup SushiVid operates an online marketplace that connects brands to YouTube influencers.
Malaysia, truly a mobile YouTube nation: Google-TNS study
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
YouTube goes ‘offline’ in 80 countries!
YouTube has launched an offline feature in about 80 countries worldwide including Indonesia, Malaysia, and the Philippines, and Vietnam in South-East Asia, as part of an effort to make it easier for mobile users.
MDeC-Google partner to empower content creators
An MDeC pilot to help Malaysian content creators maximise YouTube as a mainstream distribution platform has exceeded its revenue target, writes Karamjit Singh.
Consumers getting savvy about branded content: Google study
Consumers have a savvy point of view when it comes to branded content – they realise it is part of an overall marketing strategy, but see it as distinctly different from standard video ads, according to a new study by Google Inc.
TV? It’s about VOD, on-demand, mobile and UGC now: Ericsson report
The Ericsson ConsumerLab TV & Media Report 2015 shows consumers embracing video-on-demand (VOD) services like never before, with every third viewing hour now spent watching on-demand TV and video.
DNA Test: The mini but mighty GoPro Hero4 Session
Small, tough and waterproof out of the box Works with all current GoPro mount accessories GOPRO, the industry leader in action cameras, are known for capturing videos in extraordinary situations.   Be it sky diving, swimming, skate boarding or rock climbing, you can be sure there is someone using a GoPro or its competitors to document their antics, so they can upload it to YouTube later.
Malaysian not-for-profits to get a Google leg up
Google Malaysia has launched a programme that it says will enable not-for-profit organisations in the country to go further in their mission to serve their respective causes by leveraging some of its most well known tools for free or for a highly discounted rate.
80% of CEOs from world’s top companies on social media
80% of the chief executive officers (CEOs) from the world’s top companies are now engaged online and via social media, according to research released recently by global public relations (PR) firm Weber Shandwick.
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021