YouGov

Half of tech talents rejected jobs due to mismatch expectations
According to the Tech Talent Expectations Survey, commissioned by Randstad Malaysia and conducted by YouGov, one in two respondents said that they turned down a job offer due to a mismatch between the advertised job scope and the actual job requirements.
Serious data breaches experienced amidst poor password practices: Google
Despite almost three in five (57%) of internet users in Malaysia experiencing a personal data breach or knowing someone who had, over 90% respondents surveyed admit to practising poor online habits.
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
Tech brands dominate SEA: YouGov’s BrandIndex
Tech companies featured prominently in three SEA countries tracked by YouGov’s BrandIndex, especially in Malaysia where WhatsApp was ranked No 1, with Facebook and Google coming in second and third respectively.
Second screens? They’re fast becoming ‘first screens’ in living rooms
The use of laptops and smartphones is outpacing that of set-top boxes (STBs) and smart TVs in the connected living rooms of today, according to new global research from Irdeto. 
Hyper-personalised a la carte TV is the future: Irdeto consumer survey
According to new research from Irdeto, many consumers would consider changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch.
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Digerati50 2020-2021

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