The smartphone user base in Malaysia is expected to reach 11 million in 2016 and observe an upward trend of 10% CAGR from 2013 to 2017, according to a new study by mobile marketing and commerce company Vserv.
Android games monetisation and user engagement platform Bee7 has agreed to a partnership with Vserv to help solve mobile games monetisation in the South-East Asian and Indian markets.
Opera Mediaworks plans to expand in the fast-growing Asia Pacific region and has hired a new managing director to tap the business opportunities here.
Vserv has announced a partnership with PT XL Axiata Tbk (XL), which it said will integrate Vserv Smart Data platform with XL Axiata to help drive higher ROI for mobile entertainment companies.
Mobile marketing platform Vserv has announced a new direction, new partnerships and a new brand identity to harness what it described as ‘smart data.’