Tremor Video Inc, which provides software for video advertising, has announced its entry into the Malaysian market, following its expansion into the Asia Pacific region last year.
Desktop pre-roll advertisements remained the format of choice for advertisers in South-East Asia, according to TubeMogul’s quarterly report on the first quarter of 2016.
After having received undisclosed seed funding from Elixir Capital, Indonesia’s ‘online food network’ Kokiku TV is planning to expand its online video service to Vietnam and Thailand by next year.
Matt Sutton will be responsible for driving the next wave of expansion for Adknowledge Asia's proprietary social and video platform AdParlor.
Consumers have a savvy point of view when it comes to branded content – they realise it is part of an overall marketing strategy, but see it as distinctly different from standard video ads, according to a new study by Google Inc.