Universal McCann
UM renews media-buying ties with TM, worth US$20.5mil
Telekom Malaysia (TM) has selected UM (Universal McCann) to handle its media planning and buying duties in the country.
Digital marketing expected to exceed RM450m for 2012
Three years ago in Malaysia, there was probably one company with a digital budget of RM5 million or more. Today there are over 20 companies in Malaysia. Digital advertising has arrived.
