Billionaire PC tycoon Michael Dell found out the hard way last week how technology can be a double-edged sword and could quickly turn on someone – this time it’s him – when efforts to keep the whereabouts of him and his family as secretive as possible were frustrated by someone from within.
According to a Semiocast global poll which analyzed 517 million Twitter profiles, the Philippines now has around 9.5 million registered users on the micro-blogging site. This puts the country in the 10th spot in the worldwide rankings trailing Spain and staying one rung ahead of Turkey.
A survey by ad network Effective Measure has revealed that social media and mobile engagement will be setting new records as the majority of South-East Asian sports enthusiasts flock online to share and comment on their viewing experience of the Games in London. The June poll also showed that women will be driving social media engagement around the sporting event.
Three years ago in Malaysia, there was probably one company with a digital budget of RM5 million or more. Today there are over 20 companies in Malaysia. Digital advertising has arrived.