How to rebrand like Google
A rebrand is never something that should be taken lightly, and if you want to pull a Google-style rebrand, there a few hoops you must jump through in order to ensure that the rebrand is the right choice for your business, writes Eli Schwartz of SurveyMonkey.
Week in Review: A long and hard grind
Key takeaway from Disrupt for entrepreneurs not to expect quick exit Dual MH tragedies bring out dark side in mankind with trademark bid
(2013 Top 10 Story) Apple moves to trademark the term ‘startup’ in Malaysia
(Originally published Aug 30, 2013) This story, the DNA’s most-read story of 2013, clearly struck a nerve with the startup community in Malaysia, and called into greater focus the lackadaisical attitude many local outfits have toward intellectual property rights.
Week in Review: IP matters, to the tune of RM200m
Expect awareness of IP to deepen among entrepreneurs Startups should start making IP integral part of business
TeAM files opposition against Apple’s ‘Startup’ trademark move
The Technopreneurs Association of Malaysia (TeAM) has officially filed its notice of opposition against US technology giant Apple Inc’s move to register the word ‘Startup’ as a trademark in Malaysia.
Mapping out an IP strategy
The Malaysian Government has made moves towards enabling IP rights to be valued and also used as collateral to obtain financing; but companies too must look at their IP assets and prepare to either leverage or protect what they have created, writes Gabey Goh.
TeAM to take on Apple in trademark issue, calls for evidence
The Technopreneurs Association of Malaysia (TeAM) will take on the fight to prevent Apple Inc from registering the word ‘Startup’ as a trademark in Malaysia, and is calling on all companies and individuals to support it with evidence.
Apple ‘startup’ trademark: Don’t panic, says expert; TeAM holding talks
The possible registration of the trademark ‘Startup’ in Malaysia, first reported by Digital News Asia last Friday, has created quite a buzz over the past few days, especially among technology enthusiasts and media worldwide.
Week in Review: We are hustling all the time
DNA is working hard to make itself a great product for our readers and the ecosystem, but the best part is that our readers are playing their part too, writes Karamjit Singh.
Choosing a good trademark for your startup
Always register your product or company name, and always choose a distinctive mark that can be registered and protected, writes Foong Cheng Leong.