A rebrand is never something that should be taken lightly, and if you want to pull a Google-style rebrand, there a few hoops you must jump through in order to ensure that the rebrand is the right choice for your business, writes Eli Schwartz of SurveyMonkey.
Key takeaway from Disrupt for entrepreneurs not to expect quick exit Dual MH tragedies bring out dark side in mankind with trademark bid
(Originally published Aug 30, 2013) This story, the DNA’s most-read story of 2013, clearly struck a nerve with the startup community in Malaysia, and called into greater focus the lackadaisical attitude many local outfits have toward intellectual property rights.
Expect awareness of IP to deepen among entrepreneurs Startups should start making IP integral part of business
The Technopreneurs Association of Malaysia (TeAM) has officially filed its notice of opposition against US technology giant Apple Inc’s move to register the word ‘Startup’ as a trademark in Malaysia.
The Malaysian Government has made moves towards enabling IP rights to be valued and also used as collateral to obtain financing; but companies too must look at their IP assets and prepare to either leverage or protect what they have created, writes Gabey Goh.
The Technopreneurs Association of Malaysia (TeAM) will take on the fight to prevent Apple Inc from registering the word ‘Startup’ as a trademark in Malaysia, and is calling on all companies and individuals to support it with evidence.
The possible registration of the trademark ‘Startup’ in Malaysia, first reported by Digital News Asia last Friday, has created quite a buzz over the past few days, especially among technology enthusiasts and media worldwide.
DNA is working hard to make itself a great product for our readers and the ecosystem, but the best part is that our readers are playing their part too, writes Karamjit Singh.
Always register your product or company name, and always choose a distinctive mark that can be registered and protected, writes Foong Cheng Leong.